Business Journal

PODCAST: Do Consumers "Get" Your Brand?

It's not enough for organizations to communicate a brand identity. They must align it externally in the marketplace and internally in the workplace. Learn more in this podcast of the article Do Consumers "Get" Your Brand?.

Download File Do_Consumers_Get_Your_Brand.mp3 (5.55 MB)

Dan Witters is Research Director of the Gallup-Healthways Well-Being Index.
John H. Fleming, Ph.D., is Chief Scientist -- Marketplace Consulting and HumanSigma at Gallup. He is coauthor of Human Sigma: Managing the Employee-Customer Encounter.
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