It's not enough for organizations to communicate a brand identity. They must align it externally in the marketplace and internally in the workplace. Learn more in this podcast of the article Do Consumers "Get" Your Brand?.
U.S. Uninsured Rate at 11.6% in Third Quarter
Is College Worth It? Find Out What More Than 30,000 College Graduates Think.
Gallup-Purdue Index 2015 Report
Employees Who Use Their Strengths Outperform Those Who Don't
This is why it's worth it -- even in the face of weakness-focused orthodox management -- to build a strengths-based culture.
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