Business Journal

PODCAST: Do Consumers "Get" Your Brand?

by Dan Witters and John H. Fleming

It's not enough for organizations to communicate a brand identity. They must align it externally in the marketplace and internally in the workplace. Learn more in this podcast of the article Do Consumers "Get" Your Brand?.

Download File Do_Consumers_Get_Your_Brand.mp3 (5.55 MB)

Get Articles in Related Topics:

Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A
+1 202.715.3030