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Business Journal

The Best Business Articles of 2016 on Winning Customers

Gallup.com editors' picks for the top articles from 2016 on winning customers:

B2B Sales Growth: Anemic

Business-to-business companies need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.

GBJBESTOFCUSTOMER

Corporate Boards: Failing at Growth

Companies aren't growing. CEOs talk a big customer game and then go back to their offices, acquire their competitors and lower prices -- and boards of directors encourage this.

Customer Excellence: A Goal for Universities

The Ritz-Carlton is a model for colleges and universities -- but not in the way you think.

Malaysian Banks Have a Millennials Problem

Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.

Data Security: Not a Big Concern for Millennials

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.

Banks Are Getting Their Channel Strategies Wrong

Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.

Gallup


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