Applied Behavioral Economics

Could your company outperform its competitors by 85% in sales growth and 25% gross margin? A group of Gallup clients achieved this competitive advantage by applying our behavioral economic principles.

Have you ever wondered:

• why a satisfied customer defects to the competition?
• why a customer would pay more to purchase a product when other, less expensive options are available?
• why an employee would willingly forego a salary increase or a promotion to continue to do a job at which she excels?

For years, executives have struggled to make sense of seemingly irrational employee and customer actions like these. The answer lies in understanding human nature -- and that human beings do not always behave rationally.

Through extensive research -- including millions of interviews with customers and employees around the world -- Gallup has unlocked the secret to driving higher levels of growth and profitability in today's hypercompetitive, global environment.

Our Value
Applying Behavioral Economic Principles to Drive Success

At Gallup, we take the discoveries made within the scientific discipline of behavioral economics and apply them to management and business problems. We have tested tools and methods to measure and manage both the rational and irrational elements of human nature to drive business success. Our solutions address how altering customer and employee behaviors can create real growth and prosperity.

Learn More

To learn how the principles of behavioral economics can help your organization achieve higher levels of performance, visit the areas below:

• from Gallup: The Next Discipline: Applying Behavioral Economics to Drive Growth and Profitability (PDF)
• from Gallup Press: Human Sigma: Managing the Employee-Customer Encounter
• from the Harvard Business Review: " Manage Your Human Sigma"

To learn more about how individualizing your organization's approach to managing employees and customers can unlock your company's maximum potential and profitability, contact us.