Brand Engagement

Companies spend millions of dollars every year trying to court customers. They invest in flashy advertising, celebrity endorsements, loyalty programs, and Web sites. And they spend millions more trying to build their businesses through elaborate relationship management software.

The result? Most marketers still aren't emotionally connecting with consumers. Too often, they fail to build enduring brand relationships.

In studying behavioral economic factors related to brand performance, Gallup scientists have uncovered fundamental truths about brand relationships. This learning reveals what companies need to do to increase the power and performance of their brands. Great brands are able to capitalize on these fundamental truths, creating and sustaining vital emotional connections with their target constituencies.

Our Value
Increasing the Power and Performance of Your Brand

Gallup's history includes more than six decades of research into the psychology of brand relationships. Our data-driven and results-focused approach goes beyond merely providing clients with a solid base of information for strategic planning.

Our brand engagement practice provides strategic marketing and research counsel to marketers in areas ranging from retail and financial services to automotive, hospitality, and packaged goods. We provide both the brand management expertise and the essential assessment tools you need to increase the overall impact of your organization's brand marketing programs and return on its marketing investment.

Our senior brand consultants give clients actionable insights with clear indications for marketing management and practical implications for employees in the boardroom -- and on the front line. Our consultants afford you an extraordinary depth and range of expertise that includes business-to-business and business-to-consumer applications in:

• Market Segmentation: assessing and prioritizing opportunities for more effective marketing programs; providing applications for market expansion and acquisition opportunities as well as improved customer relationship management
• Brand Positioning: identifying and clarifying competitive threats and actionable opportunities to guide product development and enhance the impact of integrated brand marketing programs
• Marketing Program Development and Evaluation: maximizing the business-building performance of marketing program elements including distribution, packaging, product design, and pricing
• Marketing Communications, Brand Promotions and Advertising Management: planning, evaluating, and refining media and message strategies to strengthen brand communications campaign performance
• Brand Health and Brand Equity Assessment: monitoring the crucial components of brand health to provide direction for more effective management of overall brand equity

Gallup is affiliated with Gallup & Robinson, an advertising research firm that was cofounded by Dr. George Gallup in 1948.

Contact us to learn more about how we can help you or your organization achieve higher levels of performance.