Gallup Consulting is a world leader in the science of market research. Since its founding in the 1930s by Dr. George Gallup, "the original market researcher," Gallup has been at the forefront in developing new research concepts and methodologies.
Today, Gallup Consulting offers a host of market research services, encompassing consulting and strategic guidance, research development and implementation, market analytics, and more. Our worldwide team of market research professionals design and execute programs that support our clients' marketing objectives and strategies. By providing objective, research-based expertise, we earn our clients' confidence with innovative ideas and perspectives that are grounded in rigorous research methods and practical business experience.
Gallup Consulting helps our clients:
- develop market and customer segmentation strategies that enable differentiated and targeted product and service offerings
- provide a clearer understanding of customer and prospect needs, buying processes and preferences, and value perceptions
- formulate strategies and tactics for compelling communications that convey the product or services value proposition
- measure sales and marketing program success to permit strategic adjustments
- manage and improve customer engagement
Gallup Consulting offers a full range of data collection and analysis techniques, including The Gallup Panel, our most dynamic research method to date. Our qualitative and quantitative methods enable clients to approach any market research challenge using the most appropriate methodology. In addition, our experienced analysts use advanced data analysis techniques to provide clients a complete understanding of their product or services marketing challenges -- and the expertise to offer innovative solutions to their marketing challenges.
Gallup is affiliated with
Gallup & Robinson, an advertising research firm that was cofounded by Dr. George Gallup in the 1950s.
Maximizing Organizational Performance
Gallup Consulting's market research services are a powerful first step for organizations seeking better financial performance by improving customers' emotional engagement. Organizations can achieve even greater results when they address all points on The Gallup Path. We have developed integrated and comprehensive performance management solutions that support organizations in achieving crucial business goals.
In addition to consulting on marketing strategies, Gallup Consulting offers tools for:
Workplace and Leadership Practices
Marketing and Customer Practices
Gallup Consulting has the resources and experience to support organizations that seek to improve their business performance by developing better leaders, more profitable customers, and more productive employees. Our successes demonstrate our effective consulting and performance improvement solutions.
Contact us to learn more about how we can help you or your organization achieve higher levels of performance.
