Market Research

Gallup is a world leader in the science of market research. Since its founding in the 1930s by Dr. George Gallup, the original market researcher, Gallup has been at the forefront in developing new research concepts and methodologies.

Our Value
Research-based Consulting and Strategic Guidance

Today, Gallup offers a host of market research services, encompassing consulting and strategic guidance, research development and implementation, market analytics, and more. Our worldwide team of market research professionals designs and executes programs that support our clients' marketing objectives and strategies. By providing objective, research-based expertise, we earn our clients' confidence with innovative ideas and perspectives that are grounded in rigorous research methods and practical business experience.

We help our clients:

• develop market and customer segmentation strategies that enable differentiated and targeted product and service offerings
• provide a clearer understanding of customer and prospect needs, buying processes and preferences, and value perceptions
• formulate strategies and tactics for compelling communications that convey the product or service value proposition
• measure sales and marketing program success to permit strategic adjustments
• manage and improve customer engagement

Gallup offers a full range of data collection and analysis techniques, including The Gallup Panel. Our qualitative and quantitative methods enable clients to approach any market research challenge using the most appropriate methodology. In addition, our experienced analysts use advanced data analysis techniques to provide clients a complete understanding of their product or services marketing challenges -- and the expertise to offer innovative solutions to them.

Gallup is affiliated with Gallup & Robinson, an advertising research firm that was cofounded by Dr. George Gallup in 1948.

To learn more about how your organization can achieve higher levels of performance, contact us.