OUR VALUE

Solutions That Yield Results

To learn how Gallup Consulting has helped organizations improve employee and customer engagement, increase productivity and performance, and boost organizational effectiveness, visit the Organizational Performance area on the Gallup Management Journal Web site.

STORIES

Hotel Chain: Strengths-Based Selection

Several years ago, a luxury hotel management firm operating 41 properties in six countries contracted Gallup to improve its business performance in key front-line and management positions. Gallup consultants recommended a long-term selection and hiring strategy aimed at hiring more associates with talents similar to those of their best associates.

GALLUP MANAGEMENT JOURNAL

Is Loyalty Dead?

November 19, 2009
Is Loyalty Dead?
Marketers can no longer take it for granted. And whether or not customer loyalty is actually a relic of the past, it shows all the signs of becoming an endangered species. A Gallup branding expert offers a deep dive into what the concept of loyalty really is.

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