Community Engagement

Community Image and Brand Program

Maximizing the relationships with key communities is one of the most sustainable competitive advantages a healthcare organization can have. Gallup's Community Engagement Program provides healthcare organizations with a solution for measuring and improving a critical driver of economic success -- the degree to which the community is emotionally attached to the healthcare organization's image. In addition, the organization's image is measured comparatively to local competitors.

Community Health Needs and Decisions Program

As healthcare organizations develop short and long term strategic plans, key inputs are necessary to ensure that community needs are met. The Community Health Needs and Decisions Program provides a market-specific analysis of the key health concerns, current and future healthcare needs, and factors that drive consumers' decision making. Information gathered through the study is analyzed and senior consultants provide healthcare leaders with recommendations to develop market-driven services, communications, and marketing plans. Through this program, healthcare organizations experience increased growth in targeted market segments, improved profitability, and greater community engagement.