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To learn how Gallup Consulting has helped organizations improve employee and customer engagement, increase productivity and performance, and boost organizational effectiveness, visit the Organizational Performance area on the Gallup Management Journal Web site.

STORIES

National Clothing Retailer: Customer Engagement and Employee Engagement

Economic and market conditions in the late 1990s and early 2000s caused declining business for this national retailer. Sales and customer traffic slowed, while new challengers emerged. To reverse these trends, corporate leaders focused on engaging employees and improving customer relationships.
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GALLUP MANAGEMENT JOURNAL

Is Loyalty Dead?

November 19, 2009
Is Loyalty Dead?
Marketers can no longer take it for granted. And whether or not customer loyalty is actually a relic of the past, it shows all the signs of becoming an endangered species. A Gallup branding expert offers a deep dive into what the concept of loyalty really is.
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Copyright © 2009 Gallup, Inc. All rights reserved.

Copyright © 2009 Gallup, Inc. All rights reserved.
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