Ed O'Boyle is Global Practice Leader for the Brand and Customer Engagement practices at Gallup. Since joining Gallup, O'Boyle has helped companies understand fundamental truths about the nature of emotions and human relationships and how to capitalize on them to increase the power and performance of their brands. His consulting insights help organizations to create and sustain vital emotional connections with their target constituencies that drive profitability and growth.
Subject Matter Expertise
Brand Engagement -- Emotion of Brands -- Advertising Trends -- Brand Communications -- Customer Engagement
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.