The Gallup Panel

The Gallup Organization is a world leader in the science of research. Since its founding in the 1930s, Gallup has been at the forefront in developing new research concepts and methodologies.

Today, Gallup transforms data into clear, concise, actionable information to drive top-line growth and margin improvement. Our research consultants -- among the best in their fields -- understand both the art and the science of analysis. By providing objective, research-based expertise, we earn our clients' confidence with innovative ideas and perspectives that are grounded in rigorous research methods and practical business experience.

Gallup's consulting helps our clients with a variety of projects, including:

Social Research-Based Consulting Applications

• understanding the impact and perceptions of current or proposed legislation and policy
• studying the attitudes, values, and behaviors of specific populations
• gauging reactions to major current events or issues
• tracking public opinion

Market Research-Based Consulting Applications

• defining discrete market segments -- profiles, behaviors, and attitudes
• tracking brand awareness, acceptance, and loyalty
• assessing key market drivers and testing concept validity
• developing or refining key product positioning and messaging

Custom Research-Based Consulting Applications

• developing and managing custom panels for ongoing proprietary research
• studying and tracking a sample group versus the general population

At the heart of our data collection is The Gallup Panel. This proprietary in-house, probability-based panel -- for which all members are recruited via random digit dial (RDD) methodology -- offers the most efficient and effective way to collect data that can be accurately projected to the total U.S. population. Globally, we leverage stringent RDD recruitment processes to collect the most reliable information available, based on the nuances of each country. These proven methods ensure scientific integrity for unmatched confidence when you are making crucial decisions.

Gallup offers a full range of data collection and analysis techniques. Gallup's qualitative and quantitative methods enable clients to approach any research challenge using the most appropriate methodology. In addition, our experienced analysts use advanced data analysis techniques to provide clients with a complete understanding of their product, service, business, or community challenge.