When scientific integrity is of primary importance, the world's leading government agencies turn to Gallup. Built on Gallup's rich tradition as the leading public opinion pollster, Gallup Government Panel Research offers true representation -- and a collective voice -- to the people while studying their behaviors, preferences, and beliefs regarding program services, policies, social issues, and conditions. We conduct projects for agencies all across the world. So, whether your project involves a single market, multiple states, or a nationwide view, Gallup reports the pulse of the people.
Research-Based Consulting Applications
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Program planning |
Apply evidence-based investigations to verify participant needs and conceptualize test program plans. |
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Program evaluation |
Determine program effectiveness through direct and actionable feedback from program participants. |
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Policy research |
Evaluate the impact of public policy decisions using targeted measurements and analysis. |
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Social issues |
Understand the current status of important issues such as public health, education, family, and financial and consumer habits. |
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Low-incidence studies |
Leverage existing information to locate sub-populations with certain characteristics and avoid inefficient and costly screening procedures. |
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Contingent valuation |
Measure the value of resources for cost-benefit analyses. |
Methodology
Gallup Government Panel Research is conducted using our proprietary in-house, probability-based panel -- for which all members are recruited via random digit dial (RDD) methodology. This unique panel recruitment process offers a social and market intelligence panel from which you can accurately project to the total population.
Couple this advanced form of data collection with Gallup's leading staff of experienced consultants and you have a scientifically sound foundation from which to assess trends, identify opportunities, and drive advancement.
Areas of Focus
Gallup partners with the world's leading government agencies to address many of their most challenging issues. We take a research-based approach to developing enterprise-wide business solutions for:
The Gallup Government Research Advantage
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Probability sampling |
Random digit dial (RDD) recruitment ensures accurate representation and precise weighting for insight among total populations within desired confidence intervals. |
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Targeted sampling |
Offers unprecedented speed and agility when looking to pinpoint research at low-incidence or other specific populations. |
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Longitudinal capabilities |
Enables the tracking of behaviors, attitudes, and opinions over time. |
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Multiple data-collection methods |
Offers outbound phone, Web, IVR, and/or mail surveys to ensure we reach the right audience and leverage the best research method to get the answers you need. |
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Managed survey outgo |
Provides more thoughtful, accurate responses by carefully managing the number of surveys and topics our panelists receive. An average Gallup panelist completes no more than two to three surveys per month. |
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No incentives |
Eliminates professional survey respondents and helps ensure unbiased responses. |
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Longer, more detailed surveys |
Allows for more detailed, longer surveys (up to 30 minutes) because we already have consumer commitment to participate and profile information collected. |
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Custom panels |
Leverages our panel development and management expertise with the creation of a custom panel exclusively for your own research needs. |
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Sampling statisticians |
Gallup's sampling statisticians will help you design an accurate and representative study. |
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Dedicated consultants |
Ensures seamless data collection and detailed analysis, resulting in recommendations and plans that are both scientifically sound and actionable. |
Contact us to learn more about how Gallup can help your organization strengthen customer relationships and identify new market opportunities.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.