Gallup Medical Research

Medical Intelligence Grounded in Scientific Research

When scientific integrity is of primary importance, the world's leading pharmaceutical and medical organizations turn to Gallup.

Built on Gallup's rich tradition as the world's leading public opinion pollster, Gallup Medical Research gives true representation -- and a collective voice -- to the people while studying their behaviors, preferences, and beliefs regarding medical, health, and pharmaceutical products, services, policies, and conditions.

We conduct projects for our clients with patients and consumers worldwide. So, whether your project involves a single market, multiple countries, or a global view, Gallup reports the voice of the people.

Market Research-Based Consulting Applications

Market segmentation	Define discrete market segments to tailor marketing messages and maximize field force effectiveness.
Concept testing	Assess key market drivers and tests concept validity to drive R&D.
Concept design	Leverage conjoint and other trade-off analyses to optimize product design.
Pricing studies	Measure price elasticity; build product pricing and corresponding volume curves to improve margin and sustain growth.
Product positioning and messaging	Identify the most profitable position for your product in the market's mindset; develop and/or refine your key messages to deliver on your product's promise.
Promotion effectiveness/DTC ad testing	Measure the incremental value of alternative advertising messages, package designs, and promotional materials.
Competitive brand assessment	Identify brand differentiators and determine your brand's specific advantages or disadvantages relative to your competition.
Launch/Post-launch optimization	Clarify and assess actual consumer behaviors versus implied behaviors. Identify gaps in your current strategic and/or marketing initiatives.

Social Research-Based Consulting Applications

Epidemiologic research	Take stock of health-related issues and illnesses, the relationships between people and their health habits, lifestyles, and environment, as well as risk factors for certain diseases.
Healthcare policy research	Gauge perceptions and attitudes toward current and proposed healthcare processes and policies.
Healthcare access and satisfaction	Examine the cost and use of healthcare, access to care, consumer satisfaction with medical plans and services, and patient safety concerns.
Health perception research	Investigate consumers' perceptions of their own health/well-being. Understand how these perceptions correspond to particular behaviors, attitudes, or responses.

Methodology

Gallup Medical Research is the most scientifically sophisticated method of medical intelligence collection available today.

In the United States, our medical research is powered by The Gallup Panel. This proprietary in-house, probability-based panel -- for which all members are recruited via random digit dial (RDD) methodology -- offers the largest medical intelligence panel from which you can accurately project the total population.

Globally, we leverage stringent RDD recruitment processes designed to collect the most reliable information available, based on the nuances of each country. This ensures scientific integrity for unparalleled confidence when you are making global business decisions.

Couple these advanced forms of data collection with our leading staff of experienced consultants, and the result is a scientifically sound foundation from which to assess trends, identify opportunities, and drive growth. Also, click here for more information about the targeted sampling solutions The Gallup Panel offers for the healthcare industry.

Areas of Focus

Gallup's researchers recognize that certain segments have special healthcare and medical needs. These segments may bear a disproportionate burden of disease and injury, or may face undue challenges when accessing healthcare services. These areas of focus include:

women and children
the elderly
the obese

The Gallup Medical Research Advantage

Multiple data collection methods	Offers outbound phone, Web, and/or mail surveys to ensure we reach the right audience and leverage the best research method to get the answers you need.
Random digit dial recruitment	Ensures accurate representation that allows for precise weighting for insight among total populations.
Controlled survey management	Provides responses that are more thoughtful and accurate by carefully managing the number of surveys and topics consumers receive. An average Gallup panelist completes no more than two to three surveys per month.
No incentives	Eliminates professional survey respondents and helps ensure unbiased responses.
Longer, more detailed surveys	Allows for longer, more detailed surveys (up to 30 minutes) because we already have consumer commitment to participate and profile information collected.
Demographic and health profiling	Enables you to pinpoint exactly whom you want to survey, with extreme precision and unprecedented speed.
Custom panels	Leverages our panel development and management expertise with the creation of a custom panel exclusively for your own research needs.
Global perspective	Provides a global view for decisions that affect your organization worldwide.
Dedicated consultants	Ensures seamless data collection and detailed analysis, resulting in recommendations and plans that are both scientifically sound and actionable.

Contact us to learn more about how Gallup can help your organization strengthen customer relationships and identify new market opportunities.