The Gallup Panel is The Gallup Organization's most dynamic research method to date, and is foremost in the field of market and social research. Built on Gallup's rich tradition as the world's leading public opinion pollster, The Gallup Panel gives true representation -- and a collective voice -- to the people while studying their behaviors, preferences, and attitudes. When scientific integrity is of primary importance, the world's leading organizations turn to Gallup.
Recruitment
The Gallup Panel uses random digit dial (RDD) methodology to recruit its members. Panel members reside in all 50 states. Those who elect to join the panel are committing to the completion of two to three surveys per month, with the typical survey lasting 10 to 15 minutes. We do not sell our sample to anyone. Gallup retains full control and our clients hold exclusive rights to leverage this scientifically valid sample.
Response Rates
We conduct research via phone, mail, and Web. Our research experts will guide you in the most reliable mode to meet your needs. Our response rates are among the highest in the industry and help to ensure accurate research results.
Retention and Attrition
The Gallup Panel is a discontinuous panel in that members are surveyed on a variety of topics over time. As a result, to keep responses fresh and representative, some attrition is not only expected, but welcomed. Panel members who do not respond to multiple requests are subsequently dropped from the panel.
The Gallup Panel Advantage
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Multiple data collection methods
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Offers outbound phone, Web, and/or mail surveys to ensure we reach the right audience and leverage the best research method to get the answers you need.
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Random digit dial recruitment
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Ensures accurate representation that allows for precise weighting for insight among total populations.
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Controlled survey management
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Provides responses that are more thoughtful and accurate by carefully managing the number of surveys and topics consumers receive. An average Gallup panelist completes no more than two to three surveys per month.
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No incentives
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Eliminates professional survey respondents and helps ensure unbiased responses.
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Longer, more detailed surveys
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Allows for longer, more detailed surveys (up to 30 minutes) because we already have consumer commitment to participate and profile information collected.
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Demographic and lifestyle profiling
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Enables you to pinpoint exactly whom you want to survey, with extreme precision and unprecedented speed.
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Custom panels
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Leverages our panel development and management expertise with the creation of a custom panel exclusively for your own research needs.
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Dedicated consultants
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Ensures seamless data collection and detailed analysis, resulting in recommendations and plans that are both scientifically sound and actionable.
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Contact us to learn more about how Gallup can help your organization strengthen customer relationships and identify new market opportunities.
