What does your organization need to know about automotive customers? The nationally representative Gallup Panel includes information on the make and style of vehicle that each member drives, as well as the year of the vehicle and whether it is leased or owned. Gallup even asks its panelists what brand of tires they have on their car, their tire brand preferences, and which make of vehicle they plan to buy or lease next.
Contact Gallup today to get started on your next automotive study.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.