In the rapidly changing technology market, understanding the customer's view is critical to success. But different people have different technological savvy, and the most effective research involves asking the right people the right questions. Gallup can help your organization find the right people by targeting individuals based on the electronics products they own and the technology they use. The Gallup Panel pre-screens members to learn if they own or plan to purchase a variety of technology products, such as:
Perhaps you are interested in surveying individuals based on their consumer electronics retail experiences. Gallup can locate panelists who recently purchased products at major electronics stores. Do you want your Internet study to be more precise by focusing on certain segments of Internet users? Gallup asks its panelists about their Internet habits. Some of the available targeting information categories include panelists who use the Internet to:
These are just some examples of the information you can use to target the population that you're interested in studying. Please contact Gallup to speak with one of our dedicated researchers who will help you design a study that meets your research needs.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.