Lifestyle is a key predictor of people's attitudes and behaviors. And the Gallup Panel's detailed pre-screening lifestyle questions allow you to target individuals who fit your study objectives. Gallup collects a long list of lifestyle factors, but some of the more popular factors include:
If you are interested in pinpointing members of certain types of groups or organizations, Gallup can help. The Gallup Panel pre-screens members for their affiliation with various associations, including:
Perhaps you would like to survey individuals who participate in various activities or sports. The Gallup Panel has pre-screened its members by hobbies, such as:
Let Gallup help you with your next research project. For more details about available lifestyle factors, please contact Gallup.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.