Media Sampling

The emergence of new types of media is changing the way people gather information. The Gallup Panel's breadth of knowledge on media habits makes it an ideal source for understanding the changes to this field. Gallup has identified individuals based on the different types of media they use. Some of the categories available are:

Internet users
Magazine readers
Newspaper readers
Radio listeners
Television viewers

More specifically, Gallup has pre-screened panelists by the news sources they use. Some of these categories include:

Readers of more than 8 different major newspapers
Readers of 14 popular news magazines
Viewers of 15 different network and cable television news programs
Listeners of various radio programs

The Gallup Panel also pre-screens sports fans. Some examples of the most popular sports include:

Auto racing
College football
College basketball
Professional baseball
Professional football
Professional men's basketball
Professional women's basketball
Tennis

This is just some of the available information you can use to locate the population that you're interested in studying. Please contact Gallup to speak with one of our dedicated researchers who will help you design a study that meets your research needs.

HUMAN SIGMA

In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.
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