The emergence of new types of media is changing the way people gather information. The Gallup Panel's breadth of knowledge on media habits makes it an ideal source for understanding the changes to this field. Gallup has identified individuals based on the different types of media they use. Some of the categories available are:
More specifically, Gallup has pre-screened panelists by the news sources they use. Some of these categories include:
The Gallup Panel also pre-screens sports fans. Some examples of the most popular sports include:
This is just some of the available information you can use to locate the population that you're interested in studying. Please contact Gallup to speak with one of our dedicated researchers who will help you design a study that meets your research needs.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.