Trying to target individuals who dined in specific restaurants can be tricky. You have to talk to a lot of people before you find the right customers. The Gallup Panel solves this problem by pre-screening restaurant customers. This allows you to survey only the consumers you want. Gallup tracks customers who have dined at:
You can leverage this information along with demographics and other readily available information to precisely target the right customers for your study. Please contact Gallup to speak with one of our dedicated researchers who will help you design the right research project for your organization.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.