Effective retail research requires interviewing the right customers. But traditional screening is inefficient and slow. The Gallup Panel's collection of pre-screened customers allows your organization to conduct its study quickly while using proven research methods and nationally representative samples. The Gallup Panel pre-screens its members to identify customers of major retail brands including:
You can combine the Gallup Panel's retail customer information with comprehensive demographics to interview specific customers. Please contact Gallup for more details about conducting research on targeted retail customers.
In the past, companies have not applied rigor and precision to measuring and managing the "softer," human side of business. That is about to change.