Get the latest Gallup News stories delivered right to your inbox.
To sign up, enter your e-mail address below and click SUBMIT.

October 23, 2008

Gallup Daily: Obama Has Modest Lead Among Likely Voters

Size of margin four or six points depending on turnout assumptions

PRINCETON, NJ -- Gallup Poll Daily tracking shows Barack Obama running ahead of John McCain among likely voters -- 50% to 46% using the "traditional" model Gallup has employed in past elections, and 51% to 45% using an "expanded" model that takes into account possibly greater turnout by new or infrequent voters.

i3kc1xtdgkcbdhu9o_xoag

d5blq574duwtwfdpbm_l5g

These results are based on Oct. 20-22 polling and suggest preferences may be stabilizing for the moment, as the data for individual nights in the three-day rolling average for both likely voter models were quite similar. Obama's current advantage in both models is slightly smaller than what Gallup reported Tuesday.

The stability is also evident in registered voters' preferences, with Obama's lead among this group now 50% to 43%, with each individual night in the Oct. 20-22 average showing similar figures.

wnuzx

McCain's 43% share of the vote in today's rolling average among registered voters matches his October high, but is well below his 49% campaign peak, measured just after the Republican National Convention. (To view the complete trend since March 7, 2008, click here.) -- Jeff Jones

2zl12io_e02stxu_yxwnyq

(Click here to see how the race currently breaks down by demographic subgroup.)

Survey Methods

For the Gallup Poll Daily tracking survey, Gallup is interviewing no fewer than 1,000 U.S. adults nationwide each day during 2008.

The general-election results are based on combined data from Oct. 20-22, 2008. For results based on this sample of 2,788 registered voters, the maximum margin of sampling error is ±2 percentage points.

For results based on the sample of 2,399 "traditional" likely voters (based on the model taking into account current voting intentions and self-reported past voting behavior), the maximum margin of sampling error is ±3 percentage points. The traditional likely voter model assumes a turnout of 60% of national adults. The likely voter sample is weighted to match this assumption, so the weighted sample size is 1,821.

For results based on the sample of 2,349 "expanded" likely voters (based on the model taking into account current voting intentions only), the maximum margin of sampling error is ±2 percentage points. The expanded likely voter model does not make any assumptions about turnout level.

Interviews are conducted with respondents on landline telephones (for respondents with a landline telephone) and cellular phones (for respondents who are cell phone only).

In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.

Gallup Poll: Election 2008
Click here for Gallup's complete coverage of Election 2008, including up-to-the-minute reports, our editors' blog, and election trends by group.
Gallup Poll: Election 2008

Global Migration Patterns
and Job Creation

Gallup's World Poll reveals new findings on the "great global dream" and how it will affect the rise of the next economic empire. Jim Clifton, Gallup's chairman and CEO, offers an in-depth analysis of the study's implications for leaders. Read the article or download the pdf.

Copyright © 2009 Gallup, Inc. All rights reserved.
Gallup®, A8, Business Impact Analysis, CE11®, Clifton StrengthsFinder®, the 34 Clifton StrengthsFinder theme names, Customer Engagement Index, Drop Club®, Emotional Economy, Employee Engagement Index, Employee Outlook Index, Follow This Path, Gallup Brain®, Gallup Consulting®, Gallup Management Journal®, GMJ®, Gallup Press®, Gallup Publishing, Gallup Tuesday Briefing®, Gallup University®, HumanSigma®, I10, L3, PrincipalInsight, Q12®, SE25, SF34®, SRI®, Strengths Spotlight, Strengths-Based Selling, StrengthsCoach, StrengthsFinder®, StrengthsQuest, TeacherInsight, The Gallup Path®, and The Gallup Poll® are trademarks of Gallup, Inc. All other trademarks are the property of their respective owners. These materials are provided for noncommercial, personal use only. Reproduction prohibited without the express permission of Gallup, Inc.