|
Business and Industry Sector Ratings Summary |
||||
|
2009 Aug 6-9 |
Total |
|
Total |
Net |
|
% |
% |
% |
Pct. pts. |
|
|
Computer industry |
62 |
23 |
11 |
+51 |
|
Restaurant industry |
57 |
28 |
14 |
+43 |
|
Farming and agriculture |
56 |
24 |
18 |
+38 |
|
Internet industry |
51 |
25 |
20 |
+31 |
|
Grocery industry |
51 |
25 |
23 |
+28 |
|
Retail industry |
44 |
30 |
22 |
+22 |
|
Travel industry |
42 |
34 |
22 |
+20 |
|
Publishing industry |
40 |
33 |
23 |
+17 |
|
Accounting |
34 |
42 |
18 |
+16 |
|
Telephone industry |
41 |
30 |
29 |
+12 |
|
Sports industry |
39 |
28 |
30 |
+9 |
|
Movie industry |
38 |
26 |
33 |
+5 |
|
Education |
43 |
16 |
41 |
+2 |
|
Television and radio industry |
40 |
21 |
38 |
+2 |
|
Airline industry |
32 |
29 |
37 |
-5 |
|
Advertising and public relations industry |
31 |
30 |
38 |
-7 |
|
Healthcare industry |
36 |
15 |
48 |
-12 |
|
Electric and gas utilities |
31 |
22 |
45 |
-14 |
|
The legal field |
25 |
32 |
41 |
-16 |
|
Pharmaceutical industry |
31 |
18 |
49 |
-18 |
|
Banking |
28 |
20 |
51 |
-23 |
|
Real estate industry |
24 |
27 |
48 |
-24 |
|
The federal government |
29 |
15 |
54 |
-25 |
| Automobile industry |
24 |
16 |
59 |
-35 |
| Oil and gas industry |
21 |
16 |
63 |
-42 |
On another subject, for each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about -- [RANDOM ORDER]?
ASKED OF A HALF SAMPLE
A. Accounting
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
34 |
42 |
18 |
5 |
16 |
|
2008 Aug 7-10 |
36 |
46 |
12 |
6 |
24 |
|
2007 Aug 13-16 |
40 |
42 |
12 |
6 |
28 |
|
2006 Aug 7-10 |
42 |
41 |
11 |
6 |
31 |
|
2005 Aug 8-11 |
42 |
40 |
14 |
4 |
28 |
|
2004 Aug 9-11 |
35 |
45 |
15 |
5 |
20 |
|
2003 Aug 4-6 |
45 |
37 |
14 |
4 |
31 |
|
2002 Aug 5-8 |
31 |
32 |
31 |
6 |
0 |
|
2001 Aug 16-19 |
47 |
40 |
8 |
5 |
39 |
B. Farming and agriculture
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
56 |
24 |
18 |
3 |
38 |
|
2008 Aug 7-10 |
50 |
27 |
19 |
4 |
31 |
|
2007 Aug 13-16 |
51 |
24 |
22 |
3 |
29 |
|
2006 Aug 7-10 |
56 |
25 |
15 |
4 |
41 |
|
2005 Aug 8-11 |
58 |
27 |
13 |
2 |
45 |
|
2004 Aug 9-11 |
50 |
34 |
12 |
4 |
38 |
|
2003 Aug 4-6 |
52 |
27 |
20 |
1 |
32 |
|
2002 Aug 5-8 |
51 |
28 |
16 |
5 |
35 |
|
2001 Aug 16-19 |
59 |
24 |
15 |
2 |
44 |
C. Automobile industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
24 |
16 |
59 |
1 |
-35 |
|
2008 Aug 7-10 |
29 |
22 |
46 |
3 |
-17 |
|
2007 Aug 13-16 |
38 |
29 |
32 |
1 |
6 |
|
2006 Aug 7-10 |
39 |
27 |
32 |
2 |
7 |
|
2005 Aug 8-11 |
42 |
29 |
26 |
3 |
16 |
|
2004 Aug 9-11 |
44 |
29 |
24 |
3 |
20 |
|
2003 Aug 4-6 |
52 |
27 |
19 |
2 |
33 |
|
2002 Aug 5-8 |
46 |
31 |
19 |
4 |
27 |
|
2001 Aug 16-19 |
45 |
28 |
26 |
1 |
19 |
D. Electric and gas utilities
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
31 |
22 |
45 |
1 |
-14 |
|
2008 Aug 7-10 |
27 |
19 |
52 |
2 |
-25 |
|
2007 Aug 13-16 |
31 |
23 |
45 |
1 |
-14 |
|
2006 Aug 7-10 |
28 |
20 |
51 |
1 |
-23 |
|
2005 Aug 8-11 |
36 |
24 |
38 |
2 |
-2 |
|
2004 Aug 9-11 |
32 |
29 |
38 |
1 |
-6 |
|
2003 Aug 4-6 |
45 |
23 |
31 |
1 |
14 |
|
2002 Aug 5-8 |
36 |
27 |
35 |
2 |
1 |
|
2001 Aug 16-19 |
31 |
21 |
47 |
1 |
-16 |
E. Oil and gas industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
21 |
16 |
63 |
1 |
-42 |
|
2008 Aug 7-10 |
15 |
8 |
76 |
1 |
-61 |
|
2007 Aug 13-16 |
19 |
14 |
67 |
* |
-48 |
|
2006 Aug 7-10 |
15 |
7 |
77 |
1 |
-62 |
|
2005 Aug 8-11 |
20 |
17 |
62 |
1 |
-42 |
|
2004 Aug 9-11 |
21 |
18 |
58 |
3 |
-37 |
|
2003 Aug 4-6 |
35 |
22 |
43 |
* |
-8 |
|
2002 Aug 5-8 |
25 |
28 |
44 |
3 |
-19 |
|
2001 Aug 16-19 |
24 |
21 |
54 |
1 |
-30 |
F. Banking
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
28 |
20 |
51 |
1 |
-23 |
|
2008 Aug 7-10 |
36 |
25 |
37 |
2 |
-1 |
|
2007 Aug 13-16 |
50 |
30 |
18 |
2 |
32 |
|
2006 Aug 7-10 |
56 |
25 |
17 |
2 |
39 |
|
2005 Aug 8-11 |
46 |
31 |
22 |
1 |
24 |
|
2004 Aug 9-11 |
46 |
34 |
17 |
3 |
29 |
|
2003 Aug 4-6 |
52 |
26 |
20 |
2 |
32 |
|
2002 Aug 5-8 |
46 |
29 |
24 |
1 |
22 |
|
2001 Aug 16-19 |
47 |
31 |
20 |
2 |
27 |
G. Restaurant industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
57 |
28 |
14 |
1 |
43 |
|
2008 Aug 7-10 |
51 |
35 |
12 |
2 |
39 |
|
2007 Aug 13-16 |
63 |
26 |
10 |
1 |
53 |
|
2006 Aug 7-10 |
65 |
25 |
9 |
1 |
56 |
|
2005 Aug 8-11 |
58 |
31 |
8 |
3 |
50 |
|
2004 Aug 9-11 |
58 |
32 |
7 |
3 |
51 |
|
2003 Aug 4-6 |
66 |
25 |
8 |
1 |
58 |
|
2002 Aug 5-8 |
61 |
28 |
8 |
3 |
53 |
|
2001 Aug 16-19 |
62 |
28 |
8 |
2 |
54 |
H. Grocery industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
51 |
25 |
23 |
1 |
28 |
|
2008 Aug 7-10 |
36 |
27 |
36 |
1 |
0 |
|
2007 Aug 13-16 |
53 |
26 |
20 |
1 |
33 |
|
2006 Aug 7-10 |
55 |
29 |
14 |
2 |
41 |
|
2005 Aug 8-11 |
58 |
27 |
15 |
* |
43 |
|
2004 Aug 9-11 |
52 |
31 |
15 |
2 |
37 |
|
2003 Aug 4-6 |
63 |
24 |
12 |
1 |
51 |
|
2002 Aug 5-8 |
58 |
25 |
16 |
1 |
42 |
|
2001 Aug 16-19 |
57 |
29 |
13 |
1 |
44 |
I. Healthcare industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
36 |
15 |
48 |
1 |
-12 |
|
2008 Aug 7-10 |
27 |
14 |
57 |
2 |
-30 |
|
2007 Aug 13-16 |
28 |
16 |
56 |
* |
-28 |
|
2006 Aug 7-10 |
35 |
17 |
46 |
2 |
-11 |
|
2005 Aug 8-11 |
32 |
16 |
50 |
2 |
-18 |
|
2004 Aug 9-11 |
33 |
16 |
50 |
1 |
-17 |
|
2003 Aug 4-6 |
42 |
12 |
45 |
1 |
-3 |
|
2002 Aug 5-8 |
30 |
19 |
49 |
2 |
-19 |
|
2001 Aug 16-19 |
37 |
19 |
44 |
* |
-7 |
J. Internet industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
51 |
25 |
20 |
4 |
31 |
|
2008 Aug 7-10 |
49 |
27 |
18 |
6 |
31 |
|
2007 Aug 13-16 |
54 |
23 |
19 |
4 |
35 |
|
2006 Aug 7-10 |
50 |
24 |
22 |
4 |
28 |
|
2005 Aug 8-11 |
46 |
27 |
22 |
5 |
24 |
|
2004 Aug 9-11 |
45 |
26 |
22 |
7 |
23 |
|
2003 Aug 4-6 |
51 |
25 |
20 |
4 |
31 |
|
2002 Aug 5-8 |
43 |
26 |
21 |
10 |
22 |
|
2001 Aug 16-19 |
44 |
26 |
27 |
3 |
17 |
K. The legal field
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
25 |
32 |
41 |
1 |
-16 |
|
2008 Aug 7-10 |
26 |
28 |
43 |
3 |
-17 |
|
2007 Aug 13-16 |
31 |
25 |
42 |
2 |
-11 |
|
2006 Aug 7-10 |
27 |
27 |
44 |
2 |
-17 |
|
2005 Aug 8-11 |
27 |
24 |
47 |
2 |
-20 |
|
2004 Aug 9-11 |
27 |
28 |
42 |
3 |
-15 |
|
2003 Aug 4-6 |
36 |
24 |
38 |
2 |
-2 |
|
2002 Aug 5-8 |
22 |
35 |
39 |
4 |
-17 |
|
2001 Aug 16-19 |
29 |
24 |
45 |
2 |
-16 |
L. Advertising and public relations industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
31 |
30 |
38 |
1 |
-7 |
|
2008 Aug 7-10 |
27 |
33 |
37 |
3 |
-10 |
|
2007 Aug 13-16 |
35 |
29 |
34 |
2 |
1 |
|
2006 Aug 7-10 |
33 |
27 |
38 |
2 |
-5 |
|
2005 Aug 8-11 |
30 |
32 |
35 |
3 |
-5 |
|
2004 Aug 9-11 |
33 |
32 |
32 |
3 |
1 |
|
2003 Aug 4-6 |
41 |
29 |
27 |
3 |
14 |
|
2002 Aug 5-8 |
31 |
34 |
32 |
3 |
-1 |
|
2001 Aug 16-19 |
38 |
28 |
32 |
2 |
6 |
M. Television and radio industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
40 |
21 |
38 |
1 |
2 |
|
2008 Aug 7-10 |
37 |
22 |
40 |
1 |
-3 |
|
2007 Aug 13-16 |
41 |
21 |
37 |
1 |
4 |
|
2006 Aug 7-10 |
41 |
22 |
36 |
1 |
5 |
|
2005 Aug 8-11 |
35 |
25 |
38 |
2 |
-3 |
|
2004 Aug 9-11 |
37 |
25 |
37 |
1 |
0 |
|
2003 Aug 4-6 |
45 |
24 |
31 |
* |
14 |
|
2002 Aug 5-8 |
42 |
24 |
32 |
2 |
10 |
|
2001 Aug 16-19 |
42 |
22 |
36 |
* |
6 |
N. Movie industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
38 |
26 |
33 |
3 |
5 |
|
2008 Aug 7-10 |
35 |
30 |
32 |
3 |
3 |
|
2007 Aug 13-16 |
36 |
25 |
37 |
2 |
-1 |
|
2006 Aug 7-10 |
34 |
26 |
38 |
2 |
-4 |
|
2005 Aug 8-11 |
33 |
25 |
39 |
3 |
-6 |
|
2004 Aug 9-11 |
37 |
26 |
33 |
4 |
4 |
|
2003 Aug 4-6 |
42 |
25 |
31 |
2 |
11 |
|
2002 Aug 5-8 |
34 |
27 |
35 |
4 |
-1 |
|
2001 Aug 16-19 |
33 |
23 |
41 |
3 |
-8 |
O. Sports industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
39 |
28 |
30 |
3 |
9 |
|
2008 Aug 7-10 |
36 |
31 |
29 |
4 |
7 |
|
2007 Aug 13-16 |
35 |
27 |
35 |
3 |
0 |
|
2006 Aug 7-10 |
45 |
24 |
27 |
4 |
18 |
|
2005 Aug 8-11 |
33 |
26 |
38 |
3 |
-5 |
|
2004 Aug 9-11 |
39 |
26 |
32 |
3 |
7 |
|
2003 Aug 4-6 |
44 |
26 |
27 |
3 |
17 |
|
2002 Aug 5-8 |
35 |
28 |
33 |
4 |
2 |
|
2001 Aug 16-19 |
38 |
28 |
33 |
1 |
5 |
P. Publishing industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
40 |
33 |
23 |
3 |
17 |
|
2008 Aug 7-10 |
36 |
38 |
22 |
4 |
14 |
|
2007 Aug 13-16 |
43 |
36 |
18 |
3 |
25 |
|
2006 Aug 7-10 |
44 |
33 |
19 |
4 |
25 |
|
2005 Aug 8-11 |
42 |
35 |
20 |
3 |
22 |
|
2004 Aug 9-11 |
41 |
36 |
19 |
4 |
22 |
|
2003 Aug 4-6 |
46 |
37 |
15 |
2 |
31 |
|
2002 Aug 5-8 |
38 |
37 |
20 |
5 |
18 |
|
2001 Aug 16-19 |
47 |
32 |
18 |
3 |
29 |
Q. Pharmaceutical industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
31 |
18 |
49 |
1 |
-18 |
|
2008 Aug 7-10 |
31 |
23 |
45 |
1 |
-14 |
|
2007 Aug 13-16 |
33 |
16 |
50 |
1 |
-17 |
|
2006 Aug 7-10 |
39 |
15 |
45 |
1 |
-6 |
|
2005 Aug 8-11 |
29 |
22 |
47 |
2 |
-18 |
|
2004 Aug 9-11 |
31 |
19 |
48 |
2 |
-17 |
|
2003 Aug 4-6 |
43 |
18 |
38 |
1 |
5 |
|
2002 Aug 5-8 |
33 |
22 |
43 |
2 |
-10 |
|
2001 Aug 16-19 |
39 |
22 |
38 |
1 |
1 |
R. Real estate industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
24 |
27 |
48 |
2 |
-24 |
|
2008 Aug 7-10 |
16 |
26 |
56 |
2 |
-40 |
|
2007 Aug 13-16 |
34 |
30 |
35 |
1 |
-1 |
|
2006 Aug 7-10 |
42 |
31 |
25 |
2 |
17 |
|
2005 Aug 8-11 |
46 |
29 |
23 |
2 |
23 |
|
2004 Aug 9-11 |
47 |
31 |
19 |
3 |
28 |
|
2003 Aug 4-6 |
44 |
28 |
18 |
1 |
26 |
|
2002 Aug 5-8 |
47 |
32 |
17 |
4 |
30 |
|
2001 Aug 16-19 |
46 |
32 |
20 |
2 |
26 |
S. Education
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
43 |
16 |
41 |
1 |
2 |
|
2008 Aug 7-10 |
41 |
15 |
43 |
1 |
-2 |
|
2007 Aug 13-16 |
47 |
16 |
36 |
1 |
11 |
|
2006 Aug 7-10 |
41 |
19 |
38 |
2 |
3 |
|
2005 Aug 8-11 |
52 |
18 |
29 |
1 |
23 |
|
2004 Aug 9-11 |
45 |
21 |
32 |
2 |
13 |
|
2003 Aug 4-6 |
51 |
18 |
30 |
1 |
21 |
|
2002 Aug 5-8 |
47 |
16 |
36 |
1 |
11 |
|
2001 Aug 16-19 |
50 |
18 |
32 |
* |
18 |
T. Retail industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
44 |
30 |
22 |
3 |
22 |
|
2008 Aug 7-10 |
39 |
36 |
22 |
3 |
17 |
|
2007 Aug 13-16 |
51 |
29 |
18 |
3 |
33 |
|
2006 Aug 7-10 |
53 |
33 |
11 |
3 |
42 |
|
2005 Aug 8-11 |
52 |
31 |
15 |
3 |
37 |
|
2004 Aug 9-11 |
54 |
31 |
13 |
3 |
41 |
|
2003 Aug 4-6 |
54 |
29 |
16 |
3 |
38 |
|
2002 Aug 5-8 |
54 |
30 |
13 |
3 |
41 |
|
2001 Aug 16-19 |
47 |
34 |
17 |
3 |
30 |
U. Travel industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
42 |
34 |
22 |
2 |
20 |
|
2008 Aug 7-10 |
34 |
36 |
26 |
4 |
8 |
|
2007 Aug 13-16 |
42 |
35 |
20 |
3 |
22 |
|
2006 Aug 7-10 |
46 |
34 |
17 |
3 |
29 |
|
2005 Aug 8-11 |
48 |
35 |
13 |
4 |
35 |
|
2004 Aug 9-11 |
50 |
35 |
9 |
6 |
41 |
|
2003 Aug 4-6 |
49 |
33 |
15 |
3 |
34 |
|
2002 Aug 5-8 |
42 |
35 |
17 |
6 |
25 |
|
2001 Aug 16-19 |
50 |
35 |
13 |
2 |
37 |
V. Telephone industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
41 |
30 |
29 |
1 |
12 |
|
2008 Aug 7-10 |
39 |
30 |
29 |
2 |
10 |
|
2007 Aug 13-16 |
46 |
26 |
27 |
1 |
19 |
|
2006 Aug 7-10 |
43 |
25 |
31 |
1 |
12 |
|
2005 Aug 8-11 |
40 |
31 |
27 |
2 |
13 |
|
2004 Aug 9-11 |
38 |
28 |
31 |
3 |
7 |
|
2003 Aug 4-6 |
43 |
26 |
30 |
1 |
13 |
|
2002 Aug 5-8 |
34 |
27 |
37 |
2 |
-3 |
|
2001 Aug 16-19 |
39 |
24 |
37 |
* |
2 |
W. Airline industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
32 |
29 |
37 |
2 |
-5 |
|
2008 Aug 7-10 |
18 |
27 |
52 |
3 |
-34 |
|
2007 Aug 13-16 |
30 |
33 |
33 |
4 |
-3 |
|
2006 Aug 7-10 |
33 |
32 |
31 |
4 |
2 |
|
2005 Aug 8-11 |
38 |
32 |
27 |
3 |
11 |
|
2004 Aug 9-11 |
38 |
33 |
23 |
6 |
15 |
|
2003 Aug 4-6 |
37 |
30 |
31 |
2 |
6 |
|
2002 Aug 5-8 |
31 |
33 |
30 |
6 |
1 |
|
2001 Aug 16-19 |
37 |
29 |
30 |
4 |
7 |
X. Computer industry
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
62 |
23 |
11 |
4 |
51 |
|
2008 Aug 7-10 |
60 |
27 |
10 |
3 |
50 |
|
2007 Aug 13-16 |
61 |
25 |
10 |
4 |
51 |
|
2006 Aug 7-10 |
60 |
26 |
9 |
5 |
51 |
|
2005 Aug 8-11 |
57 |
30 |
10 |
3 |
47 |
|
2004 Aug 9-11 |
60 |
26 |
8 |
6 |
52 |
|
2003 Aug 4-6 |
70 |
20 |
6 |
4 |
64 |
|
2002 Aug 5-8 |
62 |
24 |
9 |
5 |
53 |
|
2001 Aug 16-19 |
67 |
20 |
10 |
3 |
57 |
Y. The federal government
|
Very/ |
Neutral |
Very/ |
No |
Net |
|
|
% |
% |
% |
% |
% |
|
|
2009 Aug 6-9 |
29 |
15 |
54 |
1 |
-25 |
|
2008 Aug 7-10 |
18 |
20 |
60 |
2 |
-42 |
|
2007 Aug 13-16 |
21 |
21 |
57 |
1 |
-36 |
|
2006 Aug 7-10 |
25 |
23 |
50 |
2 |
-25 |
|
2005 Aug 8-11 |
33 |
20 |
45 |
2 |
-12 |
|
2004 Aug 9-11 |
34 |
25 |
39 |
2 |
-5 |
|
2003 Aug 4-6 |
41 |
23 |
35 |
1 |
6 |
|
2002 Aug 5-8 |
18 |
20 |
60 |
2 |
-42 |
|
2001 Aug 16-19 |
21 |
21 |
57 |
1 |
-36 |
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