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Business and Industry Sector Ratings

Business and Industry Sector Ratings Summary
August 2008

2008 Aug 7-10
(sorted by "net positive")

Total
positive


Neutral

Total
negative

Net
positive

Computer industry

60

27

10

+50

Restaurant industry

51

35

12

+39

Farming and agriculture

50

27

19

+31

Internet industry

49

27

18

+31

Accounting

36

46

12

+24

Retail industry

39

36

22

+17

Publishing industry

36

38

22

+14

Telephone industry

39

30

29

+10

Travel industry

34

36

26

+8

Sports industry

36

31

29

+7

Movie industry

35

30

32

+3

Grocery industry

36

27

36

0

Banking

36

25

37

-1

Education

41

15

43

-2

Television and radio industry

37

22

40

-3

Advertising and public relations industry

27

33

37

-10

Pharmaceutical industry

31

23

45

-14

Automobile industry

29

22

46

-17

The legal field

26

28

43

-17

Electric and gas utilities

27

19

52

-25

Healthcare industry

27

14

57

-30

Airline industry

18

27

52

-34

Real Estate industry

16

26

56

-40

The federal government

18

20

60

-42

Oil and gas industry

15

8

76

-61

On another subject, for each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about -- [RANDOM ORDER]?

ASKED OF A HALF SAMPLE

A. Accounting

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

36

46

12

6

24

2007 Aug 13-16

40

42

12

6

28

2006 Aug 7-10

42

41

11

6

31

2005 Aug 8-11

42

40

14

4

28

2004 Aug 9-11

35

45

15

5

20

2003 Aug 4-6

45

37

14

4

31

2002 Aug 5-8

31

32

31

6

0

2001 Aug 16-19

47

40

8

5

39

B. Farming and agriculture

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

50

27

19

4

31

2007 Aug 13-16

51

24

22

3

29

2006 Aug 7-10

56

25

15

4

41

2005 Aug 8-11

58

27

13

2

45

2004 Aug 9-11

50

34

12

4

38

2003 Aug 4-6

52

27

20

1

32

2002 Aug 5-8

51

28

16

5

35

2001 Aug 16-19

59

24

15

2

44

C. Automobile industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

29

22

46

3

-17

2007 Aug 13-16

38

29

32

1

6

2006 Aug 7-10

39

27

32

2

7

2005 Aug 8-11

42

29

26

3

16

2004 Aug 9-11

44

29

24

3

20

2003 Aug 4-6

52

27

19

2

33

2002 Aug 5-8

46

31

19

4

27

2001 Aug 16-19

45

28

26

1

19

D. Electric and gas utilities

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

27

19

52

2

-25

2007 Aug 13-16

31

23

45

1

-14

2006 Aug 7-10

28

20

51

1

-23

2005 Aug 8-11

36

24

38

2

-2

2004 Aug 9-11

32

29

38

1

-6

2003 Aug 4-6

45

23

31

1

14

2002 Aug 5-8

36

27

35

2

1

2001 Aug 16-19

31

21

47

1

-16

E. Oil and gas industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

15

8

76

1

-61

2007 Aug 13-16

19

14

67

*

-48

2006 Aug 7-10

15

7

77

1

-62

2005 Aug 8-11

20

17

62

1

-42

2004 Aug 9-11

21

18

58

3

-37

2003 Aug 4-6

35

22

43

*

-8

2002 Aug 5-8

25

28

44

3

-19

2001 Aug 16-19

24

21

54

1

-30

F. Banking

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

36

25

37

2

-1

2007 Aug 13-16

50

30

18

2

32

2006 Aug 7-10

56

25

17

2

39

2005 Aug 8-11

46

31

22

1

24

2004 Aug 9-11

46

34

17

3

29

2003 Aug 4-6

52

26

20

2

32

2002 Aug 5-8

46

29

24

1

22

2001 Aug 16-19

47

31

20

2

27

G. Restaurant industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

51

35

12

2

39

2007 Aug 13-16

63

26

10

1

53

2006 Aug 7-10

65

25

9

1

56

2005 Aug 8-11

58

31

8

3

50

2004 Aug 9-11

58

32

7

3

51

2003 Aug 4-6

66

25

8

1

58

2002 Aug 5-8

61

28

8

3

53

2001 Aug 16-19

62

28

8

2

54

H. Grocery industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

36

27

36

1

0

2007 Aug 13-16

53

26

20

1

33

2006 Aug 7-10

55

29

14

2

41

2005 Aug 8-11

58

27

15

*

43

2004 Aug 9-11

52

31

15

2

37

2003 Aug 4-6

63

24

12

1

51

2002 Aug 5-8

58

25

16

1

42

2001 Aug 16-19

57

29

13

1

44

I. Healthcare industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

27

14

57

2

-30

2007 Aug 13-16

28

16

56

*

-28

2006 Aug 7-10

35

17

46

2

-11

2005 Aug 8-11

32

16

50

2

-18

2004 Aug 9-11

33

16

50

1

-17

2003 Aug 4-6

42

12

45

1

-3

2002 Aug 5-8

30

19

49

2

-19

2001 Aug 16-19

37

19

44

*

-7

J. Internet industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

49

27

18

6

31

2007 Aug 13-16

54

23

19

4

35

2006 Aug 7-10

50

24

22

4

28

2005 Aug 8-11

46

27

22

5

24

2004 Aug 9-11

45

26

22

7

23

2003 Aug 4-6

51

25

20

4

31

2002 Aug 5-8

43

26

21

10

22

2001 Aug 16-19

44

26

27

3

17

K. The legal field

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

26

28

43

3

-17

2007 Aug 13-16

31

25

42

2

-11

2006 Aug 7-10

27

27

44

2

-17

2005 Aug 8-11

27

24

47

2

-20

2004 Aug 9-11

27

28

42

3

-15

2003 Aug 4-6

36

24

38

2

-2

2002 Aug 5-8

22

35

39

4

-17

2001 Aug 16-19

29

24

45

2

-16

L. Advertising and public relations industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

27

33

37

3

-10

2007 Aug 13-16

35

29

34

2

1

2006 Aug 7-10

33

27

38

2

-5

2005 Aug 8-11

30

32

35

3

-5

2004 Aug 9-11

33

32

32

3

1

2003 Aug 4-6

41

29

27

3

14

2002 Aug 5-8

31

34

32

3

-1

2001 Aug 16-19

38

28

32

2

6

M. Television and radio industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

37

22

40

1

-3

2007 Aug 13-16

41

21

37

1

4

2006 Aug 7-10

41

22

36

1

5

2005 Aug 8-11

35

25

38

2

-3

2004 Aug 9-11

37

25

37

1

0

2003 Aug 4-6

45

24

31

*

14

2002 Aug 5-8

42

24

32

2

10

2001 Aug 16-19

42

22

36

*

6

N. Movie industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

35

30

32

3

3

2007 Aug 13-16

36

25

37

2

-1

2006 Aug 7-10

34

26

38

2

-4

2005 Aug 8-11

33

25

39

3

-6

2004 Aug 9-11

37

26

33

4

4

2003 Aug 4-6

42

25

31

2

11

2002 Aug 5-8

34

27

35

4

-1

2001 Aug 16-19

33

23

41

3

-8

O. Sports industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

36

31

29

4

7

2007 Aug 13-16

35

27

35

3

0

2006 Aug 7-10

45

24

27

4

18

2005 Aug 8-11

33

26

38

3

-5

2004 Aug 9-11

39

26

32

3

7

2003 Aug 4-6

44

26

27

3

17

2002 Aug 5-8

35

28

33

4

2

2001 Aug 16-19

38

28

33

1

5

P. Publishing industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

36

38

22

4

14

2007 Aug 13-16

43

36

18

3

25

2006 Aug 7-10

44

33

19

4

25

2005 Aug 8-11

42

35

20

3

22

2004 Aug 9-11

41

36

19

4

22

2003 Aug 4-6

46

37

15

2

31

2002 Aug 5-8

38

37

20

5

18

2001 Aug 16-19

47

32

18

3

29

Q. Pharmaceutical industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

31

23

45

1

-14

2007 Aug 13-16

33

16

50

1

-17

2006 Aug 7-10

39

15

45

1

-6

2005 Aug 8-11

29

22

47

2

-18

2004 Aug 9-11

31

19

48

2

-17

2003 Aug 4-6

43

18

38

1

5

2002 Aug 5-8

33

22

43

2

-10

2001 Aug 16-19

39

22

38

1

1

R. Real estate industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

16

26

56

2

-40

2007 Aug 13-16

34

30

35

1

-1

2006 Aug 7-10

42

31

25

2

17

2005 Aug 8-11

46

29

23

2

23

2004 Aug 9-11

47

31

19

3

28

2003 Aug 4-6

44

28

18

1

26

2002 Aug 5-8

47

32

17

4

30

2001 Aug 16-19

46

32

20

2

26

S. Education

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

41

15

43

1

-2

2007 Aug 13-16

47

16

36

1

11

2006 Aug 7-10

41

19

38

2

3

2005 Aug 8-11

52

18

29

1

23

2004 Aug 9-11

45

21

32

2

13

2003 Aug 4-6

51

18

30

1

21

2002 Aug 5-8

47

16

36

1

11

2001 Aug 16-19

50

18

32

*

18

T. Retail industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

39

36

22

3

17

2007 Aug 13-16

51

29

18

3

33

2006 Aug 7-10

53

33

11

3

42

2005 Aug 8-11

52

31

15

3

37

2004 Aug 9-11

54

31

13

3

41

2003 Aug 4-6

54

29

16

3

38

2002 Aug 5-8

54

30

13

3

41

2001 Aug 16-19

47

34

17

3

30

U. Travel industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

34

36

26

4

8

2007 Aug 13-16

42

35

20

3

22

2006 Aug 7-10

46

34

17

3

29

2005 Aug 8-11

48

35

13

4

35

2004 Aug 9-11

50

35

9

6

41

2003 Aug 4-6

49

33

15

3

34

2002 Aug 5-8

42

35

17

6

25

2001 Aug 16-19

50

35

13

2

37

V. Telephone industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

39

30

29

2

10

2007 Aug 13-16

46

26

27

1

19

2006 Aug 7-10

43

25

31

1

12

2005 Aug 8-11

40

31

27

2

13

2004 Aug 9-11

38

28

31

3

7

2003 Aug 4-6

43

26

30

1

13

2002 Aug 5-8

34

27

37

2

-3

2001 Aug 16-19

39

24

37

*

2

W. Airline industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

18

27

52

3

-34

2007 Aug 13-16

30

33

33

4

-3

2006 Aug 7-10

33

32

31

4

2

2005 Aug 8-11

38

32

27

3

11

2004 Aug 9-11

38

33

23

6

15

2003 Aug 4-6

37

30

31

2

6

2002 Aug 5-8

31

33

30

6

1

2001 Aug 16-19

37

29

30

4

7

X. Computer industry

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

60

27

10

3

50

2007 Aug 13-16

61

25

10

4

51

2006 Aug 7-10

60

26

9

5

51

2005 Aug 8-11

57

30

10

3

47

2004 Aug 9-11

60

26

8

6

52

2003 Aug 4-6

70

20

6

4

64

2002 Aug 5-8

62

24

9

5

53

2001 Aug 16-19

67

20

10

3

57

Y. The federal government

Very/
Somewhat
positive

Neutral

Very/
Somewhat
negative

No
opinion

Net
positive

%

%

%

%

%

2008 Aug 7-10

18

20

60

2

-42

2007 Aug 13-16

21

21

57

1

-36

2006 Aug 7-10

25

23

50

2

-25

2005 Aug 8-11

33

20

45

2

-12

2004 Aug 9-11

34

25

39

2

-5

2003 Aug 4-6

41

23

35

1

6

2002 Aug 5-8

18

20

60

2

-42

2001 Aug 16-19

21

21

57

1

-36

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