Business and Industry Sector Ratings

Business and Industry Sector Ratings Summary
August 2007

2007 Aug 13-16
(sorted by "net positive")

Total positive


Neutral

Total Negative

Net
positive

%

%

%

Restaurant industry

63

26

10

+53

Computer industry

61

25

10

+51

Internet industry

54

23

19

+35

Grocery industry

53

26

20

+33

Retail industry

51

29

18

+33

Banking

50

30

18

+32

Farming and agriculture

51

24

22

+29

Accounting

40

42

12

+28

Publishing industry

43

36

18

+25

Travel industry

42

35

20

+22

Telephone industry

46

26

27

+19

Education

47

16

36

+11

Automobile industry

38

29

32

+6

Television and radio industry

41

21

37

+4

Advertising/public relations industry

35

29

34

+1

Sports industry

35

27

35

0

Movie industry

36

25

37

-1

Real Estate industry

34

30

35

-1

Airline industry

30

33

33

-3

The legal field

31

25

42

-11

Electric and gas utilities

31

23

45

-14

Pharmaceutical industry

33

16

50

-17

Healthcare industry

28

16

56

-28

The federal government

21

21

57

-36

Oil and gas industry

19

14

67

-48



On another subject, for each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about -- [RANDOM ORDER]?

ASKED OF A HALF SAMPLE

A. Accounting


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

9

31

42

10

2

6

2006 Aug 7-10

8

34

41

7

4

6

2005 Aug 8-11

9

33

40

11

3

4

2004 Aug 9-11

6

29

45

12

3

5

2003 Aug 4-6

8

37

37

10

4

4

2002 Aug 5-8

7

24

32

19

12

6

2001 Aug 16-19

10

37

40

7

1

5



B. Farming and agriculture


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

13

38

24

17

5

3

2006 Aug 7-10

20

36

25

13

2

4

2005 Aug 8-11

22

36

27

10

3

2

2004 Aug 9-11

19

31

34

9

3

4

2003 Aug 4-6

17

35

27

16

4

1

2002 Aug 5-8

16

35

28

12

4

5

2001 Aug 16-19

23

36

24

10

5

2



C. Automobile industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

8

30

29

27

5

1

2006 Aug 7-10

11

28

27

24

8

2

2005 Aug 8-11

10

32

29

19

7

3

2004 Aug 9-11

11

33

29

17

7

3

2003 Aug 4-6

12

40

27

14

5

2

2002 Aug 5-8

10

36

31

12

7

4

2001 Aug 16-19

11

34

28

20

6

1



D. Electric and gas utilities


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

6

25

23

26

19

1

2006 Aug 7-10

6

22

20

30

21

1

2005 Aug 8-11

11

25

24

26

12

2

2004 Aug 9-11

8

24

29

26

12

1

2003 Aug 4-6

12

33

23

21

10

1

2002 Aug 5-8

9

27

27

24

11

2

2001 Aug 16-19

9

22

21

30

17

1



E. Oil and gas industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

6

13

14

32

35

*

2006 Aug 7-10

5

10

7

28

49

1

2005 Aug 8-11

9

11

17

27

35

1

2004 Aug 9-11

6

15

18

35

23

3

2003 Aug 4-6

9

26

22

29

14

*

2002 Aug 5-8

6

19

28

28

16

3

2001 Aug 16-19

7

17

21

33

21

1



F. Banking


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

13

37

30

16

2

2

2006 Aug 7-10

15

41

25

14

3

2

2005 Aug 8-11

12

34

31

18

4

1

2004 Aug 9-11

15

31

34

14

3

3

2003 Aug 4-6

13

39

26

15

5

2

2002 Aug 5-8

12

34

29

17

7

1

2001 Aug 16-19

12

35

31

13

7

2



G. Restaurant industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

18

45

26

9

1

1

2006 Aug 7-10

18

47

25

8

1

1

2005 Aug 8-11

14

44

31

6

2

3

2004 Aug 9-11

15

43

32

6

1

3

2003 Aug 4-6

15

51

25

6

2

1

2002 Aug 5-8

16

45

28

7

1

3

2001 Aug 16-19

15

47

28

6

2

2



H. Grocery industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

13

40

26

16

4

1

2006 Aug 7-10

18

37

29

11

3

2

2005 Aug 8-11

17

41

27

11

4

*

2004 Aug 9-11

14

38

31

13

2

2

2003 Aug 4-6

16

47

24

8

4

1

2002 Aug 5-8

18

40

25

13

3

1

2001 Aug 16-19

18

39

29

11

2

1



I. Healthcare industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

6

22

16

34

22

*

2006 Aug 7-10

11

24

17

29

17

2

2005 Aug 8-11

12

20

16

32

18

2

2004 Aug 9-11

10

23

16

33

17

1

2003 Aug 4-6

11

31

12

28

17

1

2002 Aug 5-8

10

20

19

32

17

2

2001 Aug 16-19

11

26

19

29

15

*



J. Internet industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

17

37

23

14

5

4

2006 Aug 7-10

18

32

24

16

6

4

2005 Aug 8-11

15

31

27

18

4

5

2004 Aug 9-11

16

29

26

15

7

7

2003 Aug 4-6

16

35

25

15

5

4

2002 Aug 5-8

14

29

26

16

5

10

2001 Aug 16-19

14

30

26

20

7

3



K. The legal field


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

5

26

25

24

18

2

2006 Aug 7-10

8

19

27

29

15

2

2005 Aug 8-11

7

20

24

30

17

2

2004 Aug 9-11

6

21

28

27

15

3

2003 Aug 4-6

8

28

24

24

14

2

2002 Aug 5-8

4

18

35

24

15

4

2001 Aug 16-19

7

22

24

28

17

2



L. Advertising and public relations industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

6

29

29

21

13

2

2006 Aug 7-10

6

27

27

27

11

2

2005 Aug 8-11

9

21

32

27

8

3

2004 Aug 9-11

8

25

32

21

11

3

2003 Aug 4-6

9

32

29

19

8

3

2002 Aug 5-8

7

24

34

23

9

3

2001 Aug 16-19

10

28

28

23

9

2



M. Television and radio industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

10

31

21

25

12

1

2006 Aug 7-10

11

30

22

26

10

1

2005 Aug 8-11

12

23

25

26

12

2

2004 Aug 9-11

12

25

25

27

10

1

2003 Aug 4-6

11

34

24

23

8

*

2002 Aug 5-8

11

31

24

23

9

2

2001 Aug 16-19

11

31

22

24

12

*



N. Movie industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

10

26

25

25

12

2

2006 Aug 7-10

9

25

26

25

13

2

2005 Aug 8-11

11

22

25

27

12

3

2004 Aug 9-11

10

27

26

20

13

4

2003 Aug 4-6

12

30

25

19

12

2

2002 Aug 5-8

12

22

27

22

13

4

2001 Aug 16-19

9

24

23

24

17

3




O. Sports industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

11

24

27

24

11

3

2006 Aug 7-10

14

31

24

18

9

4

2005 Aug 8-11

13

20

26

24

14

3

2004 Aug 9-11

12

27

26

22

10

3

2003 Aug 4-6

16

28

26

18

9

3

2002 Aug 5-8

15

20

28

22

11

4

2001 Aug 16-19

14

24

28

21

12

1



P. Publishing industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

11

32

36

12

6

3

2006 Aug 7-10

12

32

33

13

6

4

2005 Aug 8-11

10

32

35

14

6

3

2004 Aug 9-11

10

31

36

14

5

4

2003 Aug 4-6

12

34

37

11

4

2

2002 Aug 5-8

8

30

37

15

5

5

2001 Aug 16-19

12

35

32

13

5

3



Q. Pharmaceutical industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

11

22

16

31

19

1

2006 Aug 7-10

12

27

15

24

21

1

2005 Aug 8-11

10

19

22

25

22

2

2004 Aug 9-11

9

22

19

31

17

2

2003 Aug 4-6

12

31

18

22

16

1

2003 Aug 5-8

11

22

22

25

18

2

2001 Aug 16-19

12

27

22

24

14

1



R. Real Estate industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

9

25

30

26

9

1

2006 Aug 7-10

9

33

31

19

6

2

2005 Aug 8-11

13

33

29

17

6

2

2004 Aug 9-11

15

32

31

15

4

3

2003 Aug 4-6

13

40

28

13

5

1

2002 Aug 5-8

12

35

32

13

4

4

2001 Aug 16-19

12

34

32

16

4

2



S. Education


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

13

34

16

28

8

1

2006 Aug 7-10

9

32

19

27

11

2

2005 Aug 8-11

17

35

18

24

5

1

2004 Aug 9-11

12

33

21

25

7

2

2003 Aug 4-6

13

38

18

20

10

1

2002 Aug 5-8

12

35

16

27

9

1

2001 Aug 16-19

13

37

18

23

9

*



T. Retail industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

6

45

29

14

4

2

2006 Aug 7-10

12

41

33

9

2

3

2005 Aug 8-11

10

42

31

11

4

2

2004 Aug 9-11

11

43

31

11

2

2

2003 Aug 4-6

7

47

29

14

2

1

2002 Aug 5-8

12

42

30

11

2

3

2001 Aug 16-19

12

35

34

14

3

2



U. Travel industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

8

34

35

17

3

3

2006 Aug 7-10

9

37

34

12

5

3

2005 Aug 8-11

12

36

35

10

3

4

2004 Aug 9-11

13

37

35

8

1

6

2003 Aug 4-6

9

40

33

11

4

3

2002 Aug 5-8

9

33

35

15

2

6

2001 Aug 16-19

11

39

35

11

2

2



V. Telephone industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

8

38

26

18

9

1

2006 Aug 7-10

12

31

25

22

9

1

2005 Aug 8-11

13

27

31

21

6

2

2004 Aug 9-11

10

28

28

23

8

3

2003 Aug 4-6

11

32

26

20

10

1

2002 Aug 5-8

10

24

27

24

13

2

2001 Aug 16-19

10

29

24

27

10

*



W. Airline industry


Very positive

Some-what
positive



Neutral

Some-what negative


Very
negative


No
opinion

%

%

%

%

%

%

2007 Aug 13-16

7

23

33

24

9

4

2006 Aug 7-10

7

26

32

22

9

4

2005 Aug 8-11

6

32

32

21

6

3

2004 Aug 9-11

6

32

33

20

3

6

2003 Aug 4-6

6

31

30

24

7

2

2002 Aug 5-8

7

24