Business and Industry Sector Ratings

Business and Industry Sector Ratings Summary August 2008
2008 Aug 7-10 (sorted by "net positive")	Total positive	Neutral	Total negative	Net positive

Computer industry	60	27	10	+50
Restaurant industry	51	35	12	+39
Farming and agriculture	50	27	19	+31
Internet industry	49	27	18	+31
Accounting	36	46	12	+24
Retail industry	39	36	22	+17
Publishing industry	36	38	22	+14
Telephone industry	39	30	29	+10
Travel industry	34	36	26	+8
Sports industry	36	31	29	+7
Movie industry	35	30	32	+3
Grocery industry	36	27	36	0
Banking	36	25	37	-1
Education	41	15	43	-2
Television and radio industry	37	22	40	-3
Advertising and public relations industry	27	33	37	-10
Pharmaceutical industry	31	23	45	-14
Automobile industry	29	22	46	-17
The legal field	26	28	43	-17
Electric and gas utilities	27	19	52	-25
Healthcare industry	27	14	57	-30
Airline industry	18	27	52	-34
Real Estate industry	16	26	56	-40
The federal government	18	20	60	-42
Oil and gas industry	15	8	76	-61

On another subject, for each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about -- [RANDOM ORDER]?

ASKED OF A HALF SAMPLE

A. Accounting

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	36	46	12	6	24
2007 Aug 13-16	40	42	12	6	28
2006 Aug 7-10	42	41	11	6	31
2005 Aug 8-11	42	40	14	4	28
2004 Aug 9-11	35	45	15	5	20
2003 Aug 4-6	45	37	14	4	31
2002 Aug 5-8	31	32	31	6	0
2001 Aug 16-19	47	40	8	5	39

B. Farming and agriculture

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	50	27	19	4	31
2007 Aug 13-16	51	24	22	3	29
2006 Aug 7-10	56	25	15	4	41
2005 Aug 8-11	58	27	13	2	45
2004 Aug 9-11	50	34	12	4	38
2003 Aug 4-6	52	27	20	1	32
2002 Aug 5-8	51	28	16	5	35
2001 Aug 16-19	59	24	15	2	44

C. Automobile industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	29	22	46	3	-17
2007 Aug 13-16	38	29	32	1	6
2006 Aug 7-10	39	27	32	2	7
2005 Aug 8-11	42	29	26	3	16
2004 Aug 9-11	44	29	24	3	20
2003 Aug 4-6	52	27	19	2	33
2002 Aug 5-8	46	31	19	4	27
2001 Aug 16-19	45	28	26	1	19

D. Electric and gas utilities

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	27	19	52	2	-25
2007 Aug 13-16	31	23	45	1	-14
2006 Aug 7-10	28	20	51	1	-23
2005 Aug 8-11	36	24	38	2	-2
2004 Aug 9-11	32	29	38	1	-6
2003 Aug 4-6	45	23	31	1	14
2002 Aug 5-8	36	27	35	2	1
2001 Aug 16-19	31	21	47	1	-16

E. Oil and gas industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	15	8	76	1	-61
2007 Aug 13-16	19	14	67	*	-48
2006 Aug 7-10	15	7	77	1	-62
2005 Aug 8-11	20	17	62	1	-42
2004 Aug 9-11	21	18	58	3	-37
2003 Aug 4-6	35	22	43	*	-8
2002 Aug 5-8	25	28	44	3	-19
2001 Aug 16-19	24	21	54	1	-30

F. Banking

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	36	25	37	2	-1
2007 Aug 13-16	50	30	18	2	32
2006 Aug 7-10	56	25	17	2	39
2005 Aug 8-11	46	31	22	1	24
2004 Aug 9-11	46	34	17	3	29
2003 Aug 4-6	52	26	20	2	32
2002 Aug 5-8	46	29	24	1	22
2001 Aug 16-19	47	31	20	2	27

G. Restaurant industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	51	35	12	2	39
2007 Aug 13-16	63	26	10	1	53
2006 Aug 7-10	65	25	9	1	56
2005 Aug 8-11	58	31	8	3	50
2004 Aug 9-11	58	32	7	3	51
2003 Aug 4-6	66	25	8	1	58
2002 Aug 5-8	61	28	8	3	53
2001 Aug 16-19	62	28	8	2	54

H. Grocery industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	36	27	36	1	0
2007 Aug 13-16	53	26	20	1	33
2006 Aug 7-10	55	29	14	2	41
2005 Aug 8-11	58	27	15	*	43
2004 Aug 9-11	52	31	15	2	37
2003 Aug 4-6	63	24	12	1	51
2002 Aug 5-8	58	25	16	1	42
2001 Aug 16-19	57	29	13	1	44

I. Healthcare industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	27	14	57	2	-30
2007 Aug 13-16	28	16	56	*	-28
2006 Aug 7-10	35	17	46	2	-11
2005 Aug 8-11	32	16	50	2	-18
2004 Aug 9-11	33	16	50	1	-17
2003 Aug 4-6	42	12	45	1	-3
2002 Aug 5-8	30	19	49	2	-19
2001 Aug 16-19	37	19	44	*	-7

J. Internet industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	49	27	18	6	31
2007 Aug 13-16	54	23	19	4	35
2006 Aug 7-10	50	24	22	4	28
2005 Aug 8-11	46	27	22	5	24
2004 Aug 9-11	45	26	22	7	23
2003 Aug 4-6	51	25	20	4	31
2002 Aug 5-8	43	26	21	10	22
2001 Aug 16-19	44	26	27	3	17

K. The legal field

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	26	28	43	3	-17
2007 Aug 13-16	31	25	42	2	-11
2006 Aug 7-10	27	27	44	2	-17
2005 Aug 8-11	27	24	47	2	-20
2004 Aug 9-11	27	28	42	3	-15
2003 Aug 4-6	36	24	38	2	-2
2002 Aug 5-8	22	35	39	4	-17
2001 Aug 16-19	29	24	45	2	-16

L. Advertising and public relations industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	27	33	37	3	-10
2007 Aug 13-16	35	29	34	2	1
2006 Aug 7-10	33	27	38	2	-5
2005 Aug 8-11	30	32	35	3	-5
2004 Aug 9-11	33	32	32	3	1
2003 Aug 4-6	41	29	27	3	14
2002 Aug 5-8	31	34	32	3	-1
2001 Aug 16-19	38	28	32	2	6

M. Television and radio industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	37	22	40	1	-3
2007 Aug 13-16	41	21	37	1	4
2006 Aug 7-10	41	22	36	1	5
2005 Aug 8-11	35	25	38	2	-3
2004 Aug 9-11	37	25	37	1	0
2003 Aug 4-6	45	24	31	*	14
2002 Aug 5-8	42	24	32	2	10
2001 Aug 16-19	42	22	36	*	6

N. Movie industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	35	30	32	3	3
2007 Aug 13-16	36	25	37	2	-1
2006 Aug 7-10	34	26	38	2	-4
2005 Aug 8-11	33	25	39	3	-6
2004 Aug 9-11	37	26	33	4	4
2003 Aug 4-6	42	25	31	2	11
2002 Aug 5-8	34	27	35	4	-1
2001 Aug 16-19	33	23	41	3	-8

O. Sports industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	36	31	29	4	7
2007 Aug 13-16	35	27	35	3	0
2006 Aug 7-10	45	24	27	4	18
2005 Aug 8-11	33	26	38	3	-5
2004 Aug 9-11	39	26	32	3	7
2003 Aug 4-6	44	26	27	3	17
2002 Aug 5-8	35	28	33	4	2
2001 Aug 16-19	38	28	33	1	5

P. Publishing industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	36	38	22	4	14
2007 Aug 13-16	43	36	18	3	25
2006 Aug 7-10	44	33	19	4	25
2005 Aug 8-11	42	35	20	3	22
2004 Aug 9-11	41	36	19	4	22
2003 Aug 4-6	46	37	15	2	31
2002 Aug 5-8	38	37	20	5	18
2001 Aug 16-19	47	32	18	3	29

Q. Pharmaceutical industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	31	23	45	1	-14
2007 Aug 13-16	33	16	50	1	-17
2006 Aug 7-10	39	15	45	1	-6
2005 Aug 8-11	29	22	47	2	-18
2004 Aug 9-11	31	19	48	2	-17
2003 Aug 4-6	43	18	38	1	5
2002 Aug 5-8	33	22	43	2	-10
2001 Aug 16-19	39	22	38	1	1

R. Real estate industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	16	26	56	2	-40
2007 Aug 13-16	34	30	35	1	-1
2006 Aug 7-10	42	31	25	2	17
2005 Aug 8-11	46	29	23	2	23
2004 Aug 9-11	47	31	19	3	28
2003 Aug 4-6	44	28	18	1	26
2002 Aug 5-8	47	32	17	4	30
2001 Aug 16-19	46	32	20	2	26

S. Education

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	41	15	43	1	-2
2007 Aug 13-16	47	16	36	1	11
2006 Aug 7-10	41	19	38	2	3
2005 Aug 8-11	52	18	29	1	23
2004 Aug 9-11	45	21	32	2	13
2003 Aug 4-6	51	18	30	1	21
2002 Aug 5-8	47	16	36	1	11
2001 Aug 16-19	50	18	32	*	18

T. Retail industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	39	36	22	3	17
2007 Aug 13-16	51	29	18	3	33
2006 Aug 7-10	53	33	11	3	42
2005 Aug 8-11	52	31	15	3	37
2004 Aug 9-11	54	31	13	3	41
2003 Aug 4-6	54	29	16	3	38
2002 Aug 5-8	54	30	13	3	41
2001 Aug 16-19	47	34	17	3	30

U. Travel industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	34	36	26	4	8
2007 Aug 13-16	42	35	20	3	22
2006 Aug 7-10	46	34	17	3	29
2005 Aug 8-11	48	35	13	4	35
2004 Aug 9-11	50	35	9	6	41
2003 Aug 4-6	49	33	15	3	34
2002 Aug 5-8	42	35	17	6	25
2001 Aug 16-19	50	35	13	2	37

V. Telephone industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	39	30	29	2	10
2007 Aug 13-16	46	26	27	1	19
2006 Aug 7-10	43	25	31	1	12
2005 Aug 8-11	40	31	27	2	13
2004 Aug 9-11	38	28	31	3	7
2003 Aug 4-6	43	26	30	1	13
2002 Aug 5-8	34	27	37	2	-3
2001 Aug 16-19	39	24	37	*	2

W. Airline industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	18	27	52	3	-34
2007 Aug 13-16	30	33	33	4	-3
2006 Aug 7-10	33	32	31	4	2
2005 Aug 8-11	38	32	27	3	11
2004 Aug 9-11	38	33	23	6	15
2003 Aug 4-6	37	30	31	2	6
2002 Aug 5-8	31	33	30	6	1
2001 Aug 16-19	37	29	30	4	7

X. Computer industry

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	60	27	10	3	50
2007 Aug 13-16	61	25	10	4	51
2006 Aug 7-10	60	26	9	5	51
2005 Aug 8-11	57	30	10	3	47
2004 Aug 9-11	60	26	8	6	52
2003 Aug 4-6	70	20	6	4	64
2002 Aug 5-8	62	24	9	5	53
2001 Aug 16-19	67	20	10	3	57

Y. The federal government

	Very/ Somewhat positive	Neutral	Very/ Somewhat negative	No opinion	Net positive
	%	%	%	%	%
2008 Aug 7-10	18	20	60	2	-42
2007 Aug 13-16	21	21	57	1	-36
2006 Aug 7-10	25	23	50	2	-25
2005 Aug 8-11	33	20	45	2	-12
2004 Aug 9-11	34	25	39	2	-5
2003 Aug 4-6	41	23	35	1	6
2002 Aug 5-8	18	20	60	2	-42
2001 Aug 16-19	21	21	57	1	-36