|
Business and Industry Sector Ratings Summary
August 2007
|
|
2007 Aug 13-16
(sorted by "net positive")
|
Total positive
|
Neutral
|
Total Negative
|
Net
positive
|
|
%
|
%
|
%
|
|
|
Restaurant industry
|
63
|
26
|
10
|
+53
|
|
Computer industry
|
61
|
25
|
10
|
+51
|
|
Internet industry
|
54
|
23
|
19
|
+35
|
|
Grocery industry
|
53
|
26
|
20
|
+33
|
|
Retail industry
|
51
|
29
|
18
|
+33
|
|
Banking
|
50
|
30
|
18
|
+32
|
|
Farming and agriculture
|
51
|
24
|
22
|
+29
|
|
Accounting
|
40
|
42
|
12
|
+28
|
|
Publishing industry
|
43
|
36
|
18
|
+25
|
|
Travel industry
|
42
|
35
|
20
|
+22
|
|
Telephone industry
|
46
|
26
|
27
|
+19
|
|
Education
|
47
|
16
|
36
|
+11
|
|
Automobile industry
|
38
|
29
|
32
|
+6
|
|
Television and radio industry
|
41
|
21
|
37
|
+4
|
|
Advertising/public relations industry
|
35
|
29
|
34
|
+1
|
|
Sports industry
|
35
|
27
|
35
|
0
|
|
Movie industry
|
36
|
25
|
37
|
-1
|
|
Real Estate industry
|
34
|
30
|
35
|
-1
|
|
Airline industry
|
30
|
33
|
33
|
-3
|
|
The legal field
|
31
|
25
|
42
|
-11
|
|
Electric and gas utilities
|
31
|
23
|
45
|
-14
|
|
Pharmaceutical industry
|
33
|
16
|
50
|
-17
|
|
Healthcare industry
|
28
|
16
|
56
|
-28
|
|
The federal government
|
21
|
21
|
57
|
-36
|
|
Oil and gas industry
|
19
|
14
|
67
|
-48
|
On another subject, for each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about -- [RANDOM ORDER]?
ASKED OF A HALF SAMPLE
A. Accounting
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
9
|
31
|
42
|
10
|
2
|
6
|
|
2006 Aug 7-10
|
8
|
34
|
41
|
7
|
4
|
6
|
|
2005 Aug 8-11
|
9
|
33
|
40
|
11
|
3
|
4
|
|
2004 Aug 9-11
|
6
|
29
|
45
|
12
|
3
|
5
|
|
2003 Aug 4-6
|
8
|
37
|
37
|
10
|
4
|
4
|
|
2002 Aug 5-8
|
7
|
24
|
32
|
19
|
12
|
6
|
|
2001 Aug 16-19
|
10
|
37
|
40
|
7
|
1
|
5
|
B. Farming and agriculture
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
13
|
38
|
24
|
17
|
5
|
3
|
|
2006 Aug 7-10
|
20
|
36
|
25
|
13
|
2
|
4
|
|
2005 Aug 8-11
|
22
|
36
|
27
|
10
|
3
|
2
|
|
2004 Aug 9-11
|
19
|
31
|
34
|
9
|
3
|
4
|
|
2003 Aug 4-6
|
17
|
35
|
27
|
16
|
4
|
1
|
|
2002 Aug 5-8
|
16
|
35
|
28
|
12
|
4
|
5
|
|
2001 Aug 16-19
|
23
|
36
|
24
|
10
|
5
|
2
|
C. Automobile industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
8
|
30
|
29
|
27
|
5
|
1
|
|
2006 Aug 7-10
|
11
|
28
|
27
|
24
|
8
|
2
|
|
2005 Aug 8-11
|
10
|
32
|
29
|
19
|
7
|
3
|
|
2004 Aug 9-11
|
11
|
33
|
29
|
17
|
7
|
3
|
|
2003 Aug 4-6
|
12
|
40
|
27
|
14
|
5
|
2
|
|
2002 Aug 5-8
|
10
|
36
|
31
|
12
|
7
|
4
|
|
2001 Aug 16-19
|
11
|
34
|
28
|
20
|
6
|
1
|
D. Electric and gas utilities
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
6
|
25
|
23
|
26
|
19
|
1
|
|
2006 Aug 7-10
|
6
|
22
|
20
|
30
|
21
|
1
|
|
2005 Aug 8-11
|
11
|
25
|
24
|
26
|
12
|
2
|
|
2004 Aug 9-11
|
8
|
24
|
29
|
26
|
12
|
1
|
|
2003 Aug 4-6
|
12
|
33
|
23
|
21
|
10
|
1
|
|
2002 Aug 5-8
|
9
|
27
|
27
|
24
|
11
|
2
|
|
2001 Aug 16-19
|
9
|
22
|
21
|
30
|
17
|
1
|
E. Oil and gas industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
6
|
13
|
14
|
32
|
35
|
*
|
|
2006 Aug 7-10
|
5
|
10
|
7
|
28
|
49
|
1
|
|
2005 Aug 8-11
|
9
|
11
|
17
|
27
|
35
|
1
|
|
2004 Aug 9-11
|
6
|
15
|
18
|
35
|
23
|
3
|
|
2003 Aug 4-6
|
9
|
26
|
22
|
29
|
14
|
*
|
|
2002 Aug 5-8
|
6
|
19
|
28
|
28
|
16
|
3
|
|
2001 Aug 16-19
|
7
|
17
|
21
|
33
|
21
|
1
|
F. Banking
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
13
|
37
|
30
|
16
|
2
|
2
|
|
2006 Aug 7-10
|
15
|
41
|
25
|
14
|
3
|
2
|
|
2005 Aug 8-11
|
12
|
34
|
31
|
18
|
4
|
1
|
|
2004 Aug 9-11
|
15
|
31
|
34
|
14
|
3
|
3
|
|
2003 Aug 4-6
|
13
|
39
|
26
|
15
|
5
|
2
|
|
2002 Aug 5-8
|
12
|
34
|
29
|
17
|
7
|
1
|
|
2001 Aug 16-19
|
12
|
35
|
31
|
13
|
7
|
2
|
G. Restaurant industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
18
|
45
|
26
|
9
|
1
|
1
|
|
2006 Aug 7-10
|
18
|
47
|
25
|
8
|
1
|
1
|
|
2005 Aug 8-11
|
14
|
44
|
31
|
6
|
2
|
3
|
|
2004 Aug 9-11
|
15
|
43
|
32
|
6
|
1
|
3
|
|
2003 Aug 4-6
|
15
|
51
|
25
|
6
|
2
|
1
|
|
2002 Aug 5-8
|
16
|
45
|
28
|
7
|
1
|
3
|
|
2001 Aug 16-19
|
15
|
47
|
28
|
6
|
2
|
2
|
H. Grocery industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
13
|
40
|
26
|
16
|
4
|
1
|
|
2006 Aug 7-10
|
18
|
37
|
29
|
11
|
3
|
2
|
|
2005 Aug 8-11
|
17
|
41
|
27
|
11
|
4
|
*
|
|
2004 Aug 9-11
|
14
|
38
|
31
|
13
|
2
|
2
|
|
2003 Aug 4-6
|
16
|
47
|
24
|
8
|
4
|
1
|
|
2002 Aug 5-8
|
18
|
40
|
25
|
13
|
3
|
1
|
|
2001 Aug 16-19
|
18
|
39
|
29
|
11
|
2
|
1
|
I. Healthcare industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
6
|
22
|
16
|
34
|
22
|
*
|
|
2006 Aug 7-10
|
11
|
24
|
17
|
29
|
17
|
2
|
|
2005 Aug 8-11
|
12
|
20
|
16
|
32
|
18
|
2
|
|
2004 Aug 9-11
|
10
|
23
|
16
|
33
|
17
|
1
|
|
2003 Aug 4-6
|
11
|
31
|
12
|
28
|
17
|
1
|
|
2002 Aug 5-8
|
10
|
20
|
19
|
32
|
17
|
2
|
|
2001 Aug 16-19
|
11
|
26
|
19
|
29
|
15
|
*
|
J. Internet industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
17
|
37
|
23
|
14
|
5
|
4
|
|
2006 Aug 7-10
|
18
|
32
|
24
|
16
|
6
|
4
|
|
2005 Aug 8-11
|
15
|
31
|
27
|
18
|
4
|
5
|
|
2004 Aug 9-11
|
16
|
29
|
26
|
15
|
7
|
7
|
|
2003 Aug 4-6
|
16
|
35
|
25
|
15
|
5
|
4
|
|
2002 Aug 5-8
|
14
|
29
|
26
|
16
|
5
|
10
|
|
2001 Aug 16-19
|
14
|
30
|
26
|
20
|
7
|
3
|
K. The legal field
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
5
|
26
|
25
|
24
|
18
|
2
|
|
2006 Aug 7-10
|
8
|
19
|
27
|
29
|
15
|
2
|
|
2005 Aug 8-11
|
7
|
20
|
24
|
30
|
17
|
2
|
|
2004 Aug 9-11
|
6
|
21
|
28
|
27
|
15
|
3
|
|
2003 Aug 4-6
|
8
|
28
|
24
|
24
|
14
|
2
|
|
2002 Aug 5-8
|
4
|
18
|
35
|
24
|
15
|
4
|
|
2001 Aug 16-19
|
7
|
22
|
24
|
28
|
17
|
2
|
L. Advertising and public relations industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
6
|
29
|
29
|
21
|
13
|
2
|
|
2006 Aug 7-10
|
6
|
27
|
27
|
27
|
11
|
2
|
|
2005 Aug 8-11
|
9
|
21
|
32
|
27
|
8
|
3
|
|
2004 Aug 9-11
|
8
|
25
|
32
|
21
|
11
|
3
|
|
2003 Aug 4-6
|
9
|
32
|
29
|
19
|
8
|
3
|
|
2002 Aug 5-8
|
7
|
24
|
34
|
23
|
9
|
3
|
|
2001 Aug 16-19
|
10
|
28
|
28
|
23
|
9
|
2
|
M. Television and radio industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
10
|
31
|
21
|
25
|
12
|
1
|
|
2006 Aug 7-10
|
11
|
30
|
22
|
26
|
10
|
1
|
|
2005 Aug 8-11
|
12
|
23
|
25
|
26
|
12
|
2
|
|
2004 Aug 9-11
|
12
|
25
|
25
|
27
|
10
|
1
|
|
2003 Aug 4-6
|
11
|
34
|
24
|
23
|
8
|
*
|
|
2002 Aug 5-8
|
11
|
31
|
24
|
23
|
9
|
2
|
|
2001 Aug 16-19
|
11
|
31
|
22
|
24
|
12
|
*
|
N. Movie industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
10
|
26
|
25
|
25
|
12
|
2
|
|
2006 Aug 7-10
|
9
|
25
|
26
|
25
|
13
|
2
|
|
2005 Aug 8-11
|
11
|
22
|
25
|
27
|
12
|
3
|
|
2004 Aug 9-11
|
10
|
27
|
26
|
20
|
13
|
4
|
|
2003 Aug 4-6
|
12
|
30
|
25
|
19
|
12
|
2
|
|
2002 Aug 5-8
|
12
|
22
|
27
|
22
|
13
|
4
|
|
2001 Aug 16-19
|
9
|
24
|
23
|
24
|
17
|
3
|
O. Sports industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
11
|
24
|
27
|
24
|
11
|
3
|
|
2006 Aug 7-10
|
14
|
31
|
24
|
18
|
9
|
4
|
|
2005 Aug 8-11
|
13
|
20
|
26
|
24
|
14
|
3
|
|
2004 Aug 9-11
|
12
|
27
|
26
|
22
|
10
|
3
|
|
2003 Aug 4-6
|
16
|
28
|
26
|
18
|
9
|
3
|
|
2002 Aug 5-8
|
15
|
20
|
28
|
22
|
11
|
4
|
|
2001 Aug 16-19
|
14
|
24
|
28
|
21
|
12
|
1
|
P. Publishing industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
11
|
32
|
36
|
12
|
6
|
3
|
|
2006 Aug 7-10
|
12
|
32
|
33
|
13
|
6
|
4
|
|
2005 Aug 8-11
|
10
|
32
|
35
|
14
|
6
|
3
|
|
2004 Aug 9-11
|
10
|
31
|
36
|
14
|
5
|
4
|
|
2003 Aug 4-6
|
12
|
34
|
37
|
11
|
4
|
2
|
|
2002 Aug 5-8
|
8
|
30
|
37
|
15
|
5
|
5
|
|
2001 Aug 16-19
|
12
|
35
|
32
|
13
|
5
|
3
|
Q. Pharmaceutical industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
11
|
22
|
16
|
31
|
19
|
1
|
|
2006 Aug 7-10
|
12
|
27
|
15
|
24
|
21
|
1
|
|
2005 Aug 8-11
|
10
|
19
|
22
|
25
|
22
|
2
|
|
2004 Aug 9-11
|
9
|
22
|
19
|
31
|
17
|
2
|
|
2003 Aug 4-6
|
12
|
31
|
18
|
22
|
16
|
1
|
|
2003 Aug 5-8
|
11
|
22
|
22
|
25
|
18
|
2
|
|
2001 Aug 16-19
|
12
|
27
|
22
|
24
|
14
|
1
|
R. Real Estate industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
9
|
25
|
30
|
26
|
9
|
1
|
|
2006 Aug 7-10
|
9
|
33
|
31
|
19
|
6
|
2
|
|
2005 Aug 8-11
|
13
|
33
|
29
|
17
|
6
|
2
|
|
2004 Aug 9-11
|
15
|
32
|
31
|
15
|
4
|
3
|
|
2003 Aug 4-6
|
13
|
40
|
28
|
13
|
5
|
1
|
|
2002 Aug 5-8
|
12
|
35
|
32
|
13
|
4
|
4
|
|
2001 Aug 16-19
|
12
|
34
|
32
|
16
|
4
|
2
|
S. Education
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
13
|
34
|
16
|
28
|
8
|
1
|
|
2006 Aug 7-10
|
9
|
32
|
19
|
27
|
11
|
2
|
|
2005 Aug 8-11
|
17
|
35
|
18
|
24
|
5
|
1
|
|
2004 Aug 9-11
|
12
|
33
|
21
|
25
|
7
|
2
|
|
2003 Aug 4-6
|
13
|
38
|
18
|
20
|
10
|
1
|
|
2002 Aug 5-8
|
12
|
35
|
16
|
27
|
9
|
1
|
|
2001 Aug 16-19
|
13
|
37
|
18
|
23
|
9
|
*
|
T. Retail industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
6
|
45
|
29
|
14
|
4
|
2
|
|
2006 Aug 7-10
|
12
|
41
|
33
|
9
|
2
|
3
|
|
2005 Aug 8-11
|
10
|
42
|
31
|
11
|
4
|
2
|
|
2004 Aug 9-11
|
11
|
43
|
31
|
11
|
2
|
2
|
|
2003 Aug 4-6
|
7
|
47
|
29
|
14
|
2
|
1
|
|
2002 Aug 5-8
|
12
|
42
|
30
|
11
|
2
|
3
|
|
2001 Aug 16-19
|
12
|
35
|
34
|
14
|
3
|
2
|
U. Travel industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
8
|
34
|
35
|
17
|
3
|
3
|
|
2006 Aug 7-10
|
9
|
37
|
34
|
12
|
5
|
3
|
|
2005 Aug 8-11
|
12
|
36
|
35
|
10
|
3
|
4
|
|
2004 Aug 9-11
|
13
|
37
|
35
|
8
|
1
|
6
|
|
2003 Aug 4-6
|
9
|
40
|
33
|
11
|
4
|
3
|
|
2002 Aug 5-8
|
9
|
33
|
35
|
15
|
2
|
6
|
|
2001 Aug 16-19
|
11
|
39
|
35
|
11
|
2
|
2
|
V. Telephone industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
8
|
38
|
26
|
18
|
9
|
1
|
|
2006 Aug 7-10
|
12
|
31
|
25
|
22
|
9
|
1
|
|
2005 Aug 8-11
|
13
|
27
|
31
|
21
|
6
|
2
|
|
2004 Aug 9-11
|
10
|
28
|
28
|
23
|
8
|
3
|
|
2003 Aug 4-6
|
11
|
32
|
26
|
20
|
10
|
1
|
|
2002 Aug 5-8
|
10
|
24
|
27
|
24
|
13
|
2
|
|
2001 Aug 16-19
|
10
|
29
|
24
|
27
|
10
|
*
|
W. Airline industry
|
Very positive
|
Some-what
positive
|
Neutral
|
Some-what negative
|
Very
negative
|
No
opinion
|
|
%
|
%
|
%
|
%
|
%
|
%
|
|
2007 Aug 13-16
|
7
|
23
|
33
|
24
|
9
|
4
|
|
2006 Aug 7-10
|
7
|
26
|
32
|
22
|
9
|
4
|
|
2005 Aug 8-11
|
6
|
32
|
32
|
21
|
6
|
3
|
|
2004 Aug 9-11
|
6
|
32
|
33
|
20
|
3
|
6
|
|
2003 Aug 4-6
|
6
|
31
|
30
|
24
|
7
|
2
|
|
2002 Aug 5-8
|
7
|
24
|
