GALLUP NEWS SERVICE
PRINCETON, NJ -- Gallup's annual survey on the honesty and
ethical standards of professions finds improvement in the public's
perceptions of six professions compared to the last time Gallup
asked about them: pharmacists, military officers, judges, day care
providers, newspaper reporters, and state officeholders.
Perceptions of nurses' ethics dropped slightly this year, to levels
found in 2000. Pharmacists and state officeholders are rated more
highly now than at any time since Gallup started measuring the
images of these professions over 20 years ago.
Gallup annually updates the honesty and ethics ratings of
professions, first measured in 1976; 57 professions have been
tested since the inception of the ratings. Each year, a rotating
list of approximately 20 professions is tested. This includes
yearly ratings of a core group of 11 professions, including nurses,
pharmacists, lawyers, car salesmen, and business executives. The
honesty and ethics list is usually updated in November, with the
most recent polling conducted Nov. 19-21 of this year.
New Highs for Pharmacists, State
Officeholders
Ratings of two professions that Gallup has measured for about a
quarter century have reached new highs in 2004 -- pharmacists and
state officeholders. The poll also finds increases in the honesty
and ethical ratings of military officers and day care providers,
although these two professions have been measured only twice in the
past few years.
Druggists or Pharmacists
The current poll finds that 72% of Americans rate the honesty
and ethical standards of pharmacists as "very high" or "high." When
Gallup first measured the profession in 1981, 59% of Americans gave
pharmacists this rating, and by the late 1980s, the percentage had
increased to 66%. Throughout the 1990s, ratings of pharmacists
averaged 65%, ranging from 60% to 69%. From 2000 through 2003, 67%
of Americans, on average, rated pharmacists as highly honest and
ethical. A few years after they were added to the list, pharmacists
became the most highly rated profession, displacing clergy.
However, nurses have generally topped the list since they were
added in 1999.

State Officeholders
Although ratings of state officeholders' honesty and ethics are
relatively low, the current poll finds the highest ratings for this
profession since Gallup first asked about it in 1977. Nearly one in
four Americans (24%) rate state officeholders positively, up four
points since 2000. Prior to the 2000 poll, positive perceptions of
state officeholders' ethics ranged from 11% to 17%.

Military Officers
The U.S. military's successes in Fallujah, Iraq, around the time
the current poll was conducted may have helped to improve the image
of military officers. The poll finds 72% of Americans rating the
ethical standards of military officers as very high or high, up
from 65% in 2002, the only other time Gallup asked about this
profession.
Day Care Providers
Although fewer than half of all Americans, 49%, give a very high
or high honesty rating to day care providers, the percentage is up
from a 41% rating in 1999.
Slight Increases for Judges, Auto Mechanics,
Congressmen, Newspaper Reporters
Perceptions of the honesty and ethical standards of four
professions -- judges, auto mechanics, members of Congress, and
newspaper reporters -- increased marginally this year.
Judges
The positive ratings of judges' ethics increased from 47% in
Gallup's 2000 poll to 53% in the current poll. The 2004 rating is
the same as the one Gallup found in 1999.

Auto Mechanics
Ratings for auto mechanics' honesty and ethics have been fairly
low in every poll Gallup has conducted since 1999. At that time,
24% of Americans viewed auto mechanics' ethics positively,
while 22% felt this way in 2000 and 2001. The latest poll finds a
slight increase over the 2000 and 2001 surveys, with 26% of
Americans rating auto mechanics' honesty and ethics as very high or
high.

Congressmen
Since Gallup first asked about members of Congress in 1976, the
average honesty and ethical rating has been 16%, with a high of 25%
following the Sept. 11 terrorist attacks in 2001. The low of 10%
was reached in 1994, just before the Republicans gained control of
Congress, and in 1995, during the prelude to the federal budget
standoff between President Bill Clinton and the Newt Gingrich-led
Congress. Currently, 20% of Americans rate members of Congress as
honest and ethical, up just slightly from 17% in 2002 and 2003.

Newspaper Reporters
The honesty ratings of newspaper reporters also increased, from
16% "high" or "very high" in 2000 to 21% this year. Throughout the
1990s, the average positive honesty rating for this profession was
21%, the same percentage found in the current poll. Newspaper
reporters were rated much higher in the early to mid-1980s (with an
all-time high of 30% in 1981).

Perceptions of Nurses Drop Slightly This
Year
Nurses are rated at the top of this year's honesty and ethics
list, and have traditionally ranked at or near the top of Gallup's
annual list. However, public perceptions of nurses' ethics show a
slight decrease this year, dropping back to levels found in
2000.

Eleven Professions' Ratings Show Little
Change
The current poll finds little change in the ratings of these 11
professions:
|
Honesty and Ethical Standard of
Professions
those showing little change this year
|
|
Year
|
Percentage
"very high"
or "high"
|
Year
|
Percentage
"very high"
or "high"
|
Change
|
|
|
%
|
|
%
|
|
|
Medical doctors
|
2003
|
68
|
2004
|
67
|
-1
|
|
Policemen
|
2003
|
59
|
2004
|
60
|
+1
|
|
Clergy
|
2003
|
56
|
2004
|
56
|
0
|
|
Bankers
|
2003
|
35
|
2004
|
36
|
+1
|
|
Local officeholders
|
2000
|
25
|
2004
|
26
|
+1
|
|
Nursing home operators
|
1999
|
22
|
2004
|
24
|
+2
|
|
TV reporters
|
2000
|
21
|
2004
|
23
|
+2
|
|
Business executives
|
2003
|
18
|
2004
|
20
|
+2
|
|
Lawyers
|
2003
|
16
|
2004
|
18
|
+2
|
|
Advertising practitioners
|
2003
|
12
|
2004
|
10
|
-2
|
|
Car salesmen
|
2003
|
7
|
2004
|
9
|
+2
|
From a longer-term perspective, however, several trends are
noteworthy among these professions whose ratings show little
change. Americans' ratings of medical doctors' ethics have been
considerably higher over the past four years than at any other
point since 1976. In fact, since 2000, "very high" or "high"
ratings of medical doctors have averaged 65%, compared with an
average 54% rating from 1976 through 1999.
Following 9/11, the image of the police improved substantially,
and it has decreased only slightly over the past three years. In
2001, 68% of Americans rated the honesty and ethical standards of
police as very high or high. This percentage decreased to 61% in
2002, but has remained essentially unchanged over the past two
years. However, from 1977 through 2000, ratings of the police
averaged just 46%.
Survey Methods
These results are based on telephone interviews with a randomly
selected national sample of 1,015 adults, aged 18 and older,
conducted Nov. 19-21, 2004. For results based on this sample, one
can say with 95% confidence that the maximum error attributable to
sampling and other random effects is ±3 percentage points.
In addition to sampling error, question wording and practical
difficulties in conducting surveys can introduce error or bias into
the findings of public opinion polls.