Are you a fan of professional football, or not?

Yes, a fan

Somewhat
of a fan (vol.)

No, not a fan

No opinion

%

%

%

%

2007 Dec 14-16

54

6

40

*

2005 Dec 9-11

50

9

41

*

2004 Dec 5-8

58

6

36

*

2003 Jan 23-25

50

9

41

*

2001 Mar 26-28

54

9

37

*

2001 Mar 9-11

48

14

38

*

2001 Jan 15-16

44

14

42

*

2000 Aug 24-27

42

12

46

*

1999 Mar 5-7

47

9

44

0

1999 Jan 22-24

51

10

39

*

1998 Jan 16-18

45

11

43

1

(Asked of professional football fans) Do you think the New England Patriots will go undefeated in the regular season and win the Super Bowl, or not?

Yes, will

No, will not

No opinion

2007 Dec 14-16

53%

40

6

Trends for Comparison: (Asked of professional football fans) Do you think the Indianapolis Colts will go undefeated in the regular season and win the Super Bowl, or not?

Yes, will

No, will not

No opinion

2005 Dec 9-11

46%

45

9

(Asked of professional football fans) Which would you, personally, rather see -- [ROTATED: the Patriots go undefeated, (or) the Patriots lose at least one game]?

Patriots go
undefeated

Patriots
lose

No
opinion

2007 Dec 14-16

41%

54

4

(Asked of professional football fans) Which would you, personally, rather see -- [ROTATED: the Patriots go undefeated, (or) the Patriots lose at least one game]?

(Asked of football fans who would like to see the patriots go undefeated) If the Patriots lose at least one game, how upset would you be -- very upset, somewhat upset, not too upset, or not upset at all?

(Asked of football fans who would like to see the patriots go undefeated) If the Patriots go undefeated, how upset would you be -- very upset, somewhat upset, not too upset, or not upset at all?

COMBINED RESPONSES: BASED ON ALL FOOTBALL FANS

2007 Dec
14-16

%

Would like to see the Patriots go undefeated, very upset if they lose a game

1

Would like to see the Patriots go undefeated, somewhat upset if they lose a game

5

Would like to see the Patriots go undefeated, not upset if they lose a game

36

Would like to see the Patriots lose at least one game, not upset if they go undefeated

47

Would like to see the Patriots lose at least one game, somewhat upset if they go undefeated

4

Would like to see the Patriots lose at least one game, very upset if they go undefeated

3

No opinion

4

What is your favorite sport to watch?

2007
Dec

2006
Dec

2005
Dec

2004
Dec

%

%

%

%

Football

43

43

34

37

Baseball

13

11

12

10

Basketball

11

12

12

13

Ice hockey

4

2

4

3

Auto Racing

3

4

5

5

Ice/Figure Skating

2

3

3

4

Golf

2

3

2

2

Soccer

2

2

3

2

Tennis

1

1

3

2

Boxing

1

2

1

1

Wrestling

1

*

1

1

Gymnastics

1

1

*

1

Volleyball

*

*

1

--

Rodeo

*

*

1

1

Motocross

*

*

*

1

Swimming

*

*

*

*

Bowling

*

*

*

*

Fishing

--

*

1

*

OTHER

3

3

4

4

NONE

12

12

13

12

No Opinion

1

*

*

1

^

WORDING: What is your favorite sport to follow?

Long Term Trend


Football


Baseball


Basketball

Ice
hockey

Auto
racing

Ice/ Figure
Skating

%

%

%

%

%

%

2007 Dec 6-9

43

13

11

4

3

2

2006 Dec 11-14

43

11

12

2

4

3

2005 Dec 5-8

34

12

12

4

5

3

2004 Dec 5-8

37

10

13

3

5

4

2003 Dec 11-14

37

10

14

5

5

6

2002 Dec 5-8

37

12

13

3

5

4

2001 Mar 26-28

28

12

16

3

6

4

2000 Mar 30-Apr 2

33

13

15

5

5

4

1998 Nov 20-22

36

16

12

3

3

2

1997 Apr 18-20 ^

30

14

17

3

7

2

1995 Apr 17-19

32

16

15

3

2

2

1994 Sep 16-20

37

16

13

1

2

3

1994 Aug 8-9

35

21

11

3

2

3

1992 Sept

38

16

12

4

2

2

1990 Feb

35

16

15

3

1

2

1981 Jan

38

16

9

2

1

2

1972 Oct

32

24

9

4

2

1

1960 Dec

21

34

9

3

*

1

1948 Apr 9-14

17

39

10

3

1

*

1937 Mar 24-29

23

34

8

2

1

1

^

WORDING: What is your favorite sport to follow?

Are you a fan of college football, or not?

Yes, a fan

Somewhat
of a fan (vol.)

No, not a fan

No opinion

%

%

%

%

2007 Nov 2-4

39

6

54

*

2006 Jul 28-30

39

6

54

*

2006 Jul 6-9

37

7

56

*

2006 Jun 23-25

42

8

50

--

2006 Jun 9-11

47

7

46

*

2005 Jul 22-24

37

6

57

--

2004 Dec 5-8

47

7

46

*

2001 Dec 14-16

39

8

53

*

2001 Mar 26-28

44

9

46

1

2000 Nov 13-15

41

6

53

*

2000 Aug 24-27

32

10

58

*

1999 Oct 21-24

36

10

54

*

^ Asked Jan 6-8, 1994: "Are you a college football fan, or not?" Yes = 48%; No = 52%

† Asked Dec 4-6, 1993: "Are you a college football fan, or not?" Yes = 43%; No = 57%


(Asked of those who are fans of college football) In your view, which college football conference has been the strongest over the past 10 years -- [ROTATED: the Atlantic Coast Conference, or ACC, the Big East, the Big Ten, the Big Twelve, the Pacific Ten, or PAC-Ten, the Southeastern Conference, or SEC] -- or some other conference?

2007 Nov 2-4

%

The Southeastern Conference, or SEC

30

The Big Ten

23

The Pacific Ten, or PAC-10

16

The Big Twelve

10

The Atlantic Coast Conference, or ACC

5

The Big East

4

Other

1

No opinion

10

(Asked of sports fans) We'd like to know your views on how widespread the use of performance enhancing drugs is in various professional sports. Just your best guess, how many athletes in -- [RANDOM ORDER] -- use performance enhancing drugs -- all or almost all, most, some, only a few, or none?


2007 Jun 1-3
(sorted by "all or
almost all/most")

All or
almost
all

Most

Some

Only
a few

None

No
opinion

All/
most

%

%

%

%

%

%

%

Professional football

7

26

45

18

2

2

33

Professional baseball

7

20

46

24

1

2

27

Track and field

5

16

45

25

5

4

21

Professional cycling

6

14

37

31

5

7

20

Professional basketball

4

12

43

32

5

3

16

Swimming

3

6

37

34

10

10

9


(Asked of sports fans) Do you think each of the following sports is doing enough -- or not doing enough -- to deal with the use of performance enhancing drugs by its athletes? How about -- [RANDOM ORDER]?

2007 Jun 1-3
(sorted by "doing enough")

Doing enough

Not doing enough

No
opinion

%

%

%

Swimming

51

31

18

Professional cycling

48

42

10

Track and field

45

43

12

Professional basketball

45

48

6

Professional football

33

63

4

Professional baseball

30

67

3


Do you plan to watch the Super Bowl this year, or not?

Yes

No

No opinion

2006 Jan 20-22

64%

34

1


How closely do you think you will be watching the game -- very closely, somewhat closely, not too closely, or not at all?

BASED ON ADULTS WHO PLAN TO WATCH THE SUPER BOWL

Very
closely

Somewhat
closely

Not too
closely

Not
at all

No
opinion

2006 Jan 20-22

50%

37

11

2

*



Where do you plan to watch the game? [OPEN-ENDED]

BASED ON ADULTS WHO PLAN TO WATCH THE SUPER BOWL

2006 Jan 20-22

%

In own home

81

In a friend's home

9

In a relative's home

4

In a bar

1

At the game/in the stadium

*

Other

3

No opinion

2


About how many other people, if any, do you think will be watching the game with you? [OPEN-ENDED]

BASED ON ADULTS WHO PLAN TO WATCH THE SUPER BOWL

2006 Jan 20-22

^

None

9

One-two

23

Three-four

19

Five-six

17

Seven-ten

14

More than 10

15

No opinion

2

Mean

7.3

Median

4


Do you think the Indianapolis Colts will go undefeated in the regular season and win the Super Bowl, or not?

BASED ON PROFESSIONAL FOOTBALL FANS

Yes, will

No, will not

No opinion

2005 Dec 9-11

46%

45

9



Suppose the Colts are still undefeated with one or more games left in the regular season and have already clinched home field advantage in the playoffs. What do you think the Colts should do - [ROTATED: continue to play their best players to try for an undefeated season (or) keep their best players on the bench to prevent them from getting injured before the playoffs]?

BASED ON PROFESSIONAL FOOTBALL FANS

Continue to play
best players

Keep best players
on the bench

No
opinion

2005 Dec 9-11

60%

37

3


What is your overall opinion of the Bowl Championship Series, or BCS, the system that major college football uses to determine its national champion - [ROTATED: very positive, somewhat positive, neither positive nor negative, somewhat negative, very negative]?

BASED ON COLLEGE FOOTBALL FANS


Very
positive

Some-what
positive



Neither

Some-what
negative


Very
negative


No
opinion

2005 Jul 22-24

10%

30

20

25

13

2


Do you think the Bowl Championship Series should - or should not - be replaced with a playoff system?

BASED ON COLLEGE FOOTBALL FANS

Yes, should be

No, should not

No opinion

2005 Jul 22-24

65%

29

6


Do you think the Bowl Championship Series should - or should not - be replaced with a playoff system?

If college football keeps the Bowl Championship Series, would you be -- very upset, somewhat upset, not too upset, or not at all upset?

If college football moves to a playoff system, would you be -- very upset, somewhat upset, not too upset, or not at all upset?

BASED ON COLLEGE FOOTBALL FANS

2005 Jul 22-24

%

Replace BCS with playoff, upset if BCS kept

16

Replace BCS with playoff, not upset if BCS kept

49

Keep BCS, not upset if playoff system instituted

25

Keep BCS, upset if playoff system instituted

4

No opinion

6



Would you rather watch Monday Night Football if it were on - [ROTATED: ABC, ESPN], or would it not make any difference to you?

[BASED ON SPORTS FANS]


ABC


ESPN

No difference

No
opinion

2005 Feb 4-6

18%

5

76

1


Would you say you prefer ABC - because you like the way ABC broadcasts Monday Night Football, because you do not have cable or satellite TV that carries ESPN, or for some other reason?

BASED ON SPORTS FANS WHO WOULD RATHER WATCH MONDAY NIGHT FOOTBALL ON ABC (±11 PCT. PTS.)

Like
ABC

Do not have ESPN

Some other reason

No
opinion

2005 Feb 4-6

36%

36

28

--


If you had to choose, do you think a selection committee should be used to determine which two college football teams should play for the national title in the Bowl Championship Series, or should the teams only be determined on the basis of polls and computer rankings, as is done now?

BASED ON SPORTS FANS

Selection
committee

Polls/computer ranking

No
opinion

2005 Jan 7-9

38%

53

9



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