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What is your favorite sport to watch?

2007
Dec

2006
Dec

2005
Dec

2004
Dec

%

%

%

%

Football

43

43

34

37

Baseball

13

11

12

10

Basketball

11

12

12

13

Ice hockey

4

2

4

3

Auto Racing

3

4

5

5

Ice/Figure Skating

2

3

3

4

Golf

2

3

2

2

Soccer

2

2

3

2

Tennis

1

1

3

2

Boxing

1

2

1

1

Wrestling

1

*

1

1

Gymnastics

1

1

*

1

Volleyball

*

*

1

--

Rodeo

*

*

1

1

Motocross

*

*

*

1

Swimming

*

*

*

*

Bowling

*

*

*

*

Fishing

--

*

1

*

OTHER

3

3

4

4

NONE

12

12

13

12

No Opinion

1

*

*

1

^

WORDING: What is your favorite sport to follow?

Long Term Trend


Football


Baseball


Basketball

Ice
hockey

Auto
racing

Ice/ Figure
Skating

%

%

%

%

%

%

2007 Dec 6-9

43

13

11

4

3

2

2006 Dec 11-14

43

11

12

2

4

3

2005 Dec 5-8

34

12

12

4

5

3

2004 Dec 5-8

37

10

13

3

5

4

2003 Dec 11-14

37

10

14

5

5

6

2002 Dec 5-8

37

12

13

3

5

4

2001 Mar 26-28

28

12

16

3

6

4

2000 Mar 30-Apr 2

33

13

15

5

5

4

1998 Nov 20-22

36

16

12

3

3

2

1997 Apr 18-20 ^

30

14

17

3

7

2

1995 Apr 17-19

32

16

15

3

2

2

1994 Sep 16-20

37

16

13

1

2

3

1994 Aug 8-9

35

21

11

3

2

3

1992 Sept

38

16

12

4

2

2

1990 Feb

35

16

15

3

1

2

1981 Jan

38

16

9

2

1

2

1972 Oct

32

24

9

4

2

1

1960 Dec

21

34

9

3

*

1

1948 Apr 9-14

17

39

10

3

1

*

1937 Mar 24-29

23

34

8

2

1

1

^

WORDING: What is your favorite sport to follow?

Are you a fan of professional golf, or not?

Yes, a fan

Somewhat
of a fan (vol.)

No, not a fan

No
opinion

%

%

%

%

2007 Sep 7-8

25

6

69

*

2007 Jan 5-7

26

10

64

--

2006 Sep 15-17

22

9

69

*

2004 Dec 5-8

22

8

70

*

2003 May 19-21

27

9

64

--

2002 Mar 22-24

24

8

68

--

2001 Mar 26-28

27

9

64

*

2001 Feb 9-11

26

5

69

*

2000 Mar 30-Apr 2

26

8

66

*



(Asked of professional golf fans) Are you, personally, familiar with the new FedEx Cup Playoff system on the PGA tour, or not?

Yes, familiar

No, not

No opinion

2007 Sep 7-8

43%

56

1



(Asked of professional golf fans) Next, we are interested in how the new FedEx Cup Playoff system will affect golf fans' interest in the PGA tour. Does the new playoff system -- [ROTATED: make the PGA tour more interesting to you, does it make no difference, or does it make the PGA tour less interesting to you]?

More interesting

No difference

Less interesting

No
opinion

2007 Sep 7-8

20%

61

5

14



(Asked of professional golf fans) In general, would you say you do -- or do not -- understand how the new FedEx Cup Playoff system works?

Yes, do

No, do not

No opinion

2007 Sep 7-8

32%

64

5



As you may know, golfer Tiger Woods recently announced that he and his wife are expecting a child. Do you think that, as a result of becoming a father, Tiger Woods' golf game will - [ROTATED: improve, not be affected, or will get worse]?


Improve

Not be affected

Get
worse

No
opinion

%

%

%

%

National Adults

2007 Jan 5-7

12

71

9

7

Pro-golf Fans ^

2007 Jan 5-7

18

70

10

2

^

BASED ON -384-PROFESSIONAL GOLF FANS (±6 PCT. PTS.)


(Asked of golf fans) As you may know, tournaments such as the Ryder Cup pit a team of professional golfers from the U.S. against an international team. Just your best guess, how important do you think it is to U.S. golf team members that the U.S. wins these tournaments - very important, somewhat important, not too important, or not important at all?

Very
important

Somewhat important

Not too
important

Not important
at all

No
opinion

2006 Sep 15-17

49%

33

12

4

1



Have you ever played golf?

Yes, have

No, have not

No opinion

2006 Jan 6-8

43%

57

*

1995 Oct 13-16 ^

41%

59

--

^

Gallup/CNN/IBM/US News and World Report poll.



Have you, personally, become more interested in golf since Tiger Woods joined the professional golf tour, have you become less interested, or has your interest in golf not changed?

More interested

Less interested

No
change

No
opinion

2006 Jan 6-8

18%

5

76

1



Next, we'd like to get your overall opinion of some people in the news. As I read each name, please say if you have a favorable or unfavorable opinion of this person -- or if you have never heard of him. First,… How about… [RANDOM ORDER]

Tiger Woods

Favorable

Unfavorable

Never heard of

No opinion

2001 Jun 8-10

84

9

2

5

2000 Jun 22-25

88

5

2

5



Who do you think is the better golfer - [ROTATED: Tiger Woods today (or) Jack Nicklaus in his prime]?

Tiger Woods today

Jack Nicklaus
in his prime


SAME (vol.)


No opinion

2001 Jun 8-10

69

19

3

9

2000 Mar 30-Apr 2

40

41

2

17



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