January 6, 1999

Public Reaction to NBA Settlement

GALLUP NEWS SERVICE

Survey Methods

Results are based on telephone interviews with 671 adults nationwide, ages 18+, conducted January 6, 1999.

For results based on the total sample of adults nationwide, one can say with 95% confidence that the margin of sampling error is no greater than +/- 4 percentage points.

Are you a fan of professional basketball, or not?

  99 Jan 6 98 Oct 9-12 94 Mar 11-13
Yes, a fan 29% 36% 32%
Somewhat a fan (vol.) 12% 10% 11%
No, not a fan 59% 54% 57%
No opinion * * 0
  100% 100% 100%

* Less than 0.5%

As you may know, there was a dispute between the professional basketball players' union and the NBA owners that caused the NBA to miss much of its current season. Which side in the dispute did you favor, the owners or the players?

  Owners Players Both Sides (vol.) Neither (vol.) No Opinion
99 Jan 6
TOTAL 32% 23% 2% 19% 24%
FANS 37% 32% 3% 18% 10%
98 Oct 9-12^ 36% 44% 1% 10% 9%
Baseball Strike
95 April 4** 27% 27% 5% 35% 6%
95 Feb 24-26** 38% 25% 4% 30% 3%
94 Sep 16-18** 43% 27% 4% 21% 5%
94 Aug 8-9*** 39% 32% 2% 16% 11%
94 Jan 16-18** 50% 28% 2% 18% 2%

^ Based on basketball fans
** Question wording: "Whose side do you favor?"
*** Question wording: "If there is a baseball strike, whose side do you favor...?"

How much have you missed watching NBA basketball since the dispute started -- a great deal, some, only a little, or not at all?

  Total Fans
A great deal 11% 23%
Some 12% 23%
Only a little 14% 28%
Not at all 60% 25%
No opinion 3% 1%
  100% 100%

As you may know, the basketball players and owners have come to an agreement and the NBA will now hold a reduced schedule of games. Will you personally watch the remaining NBA games more often, less often, or about the same amount as you would have if the lockout had not occurred?

  Total Fans
More often 3% 4%
Less often 21% 27%
About the same 70% 66%
No opinion 6% 3%
  100% 100%

Compared to last year's basketball season, are you just as interested today in NBA basketball as you were then, or are you less interested? [BASED ON BASKETBALL FANS; N = 276; MARGIN OF SAMPLING ERROR = +/- 7 PCT. PTS.]

Just as interested 40%
Less interested 55%
More interested (vol.) 2%
No opinion 3%
  55%

(vol.) Volunteered

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