What is the best way to analyze and act on inpatient satisfaction results? Consider a typical inpatient manager or supervisor who has just received the results of a patient satisfaction survey. How does he or she know what to focus on first? Because the manager has been trained as a diagnostician, a logical response for him or her would be to identify the lowest scoring item as the area of greatest opportunity for improvement and develop an action plan for improving scores on that item. Using scores from the Gallup inpatient loyalty database, we can take a look at how this strategy would work.
Satisfaction With Inpatient Food Service

Food service is the lowest scoring item in the Gallup database, and would therefore be the logical item to focus on according to the strategy described above. But food service also scores well below overall satisfaction. (Thirty-three percent of patients are very satisfied with food service, compared to 59% who are very satisfied with overall inpatient service.) This implies that, even if you find ways to increase satisfaction with food service, that increase may not have much influence on patients' overall satisfaction with their experience in a hospital.
A couple of examples will help illustrate why, in many cases, improving the quality of food may have little impact on patient satisfaction with food service
Hospitals may develop strategies for changing their food service systems to address problems such as these, and those strategies may successfully raise food service satisfaction scores. But the low correlation with overall satisfaction suggests that success on that specific item may not raise overall patient satisfaction scores. So how does this approach toward improving patient satisfaction fall short?
Prioritizing High Impact Items
Most hospitals don't have the resources to simultaneously focus on many different areas of quality improvement. They must prioritize, and the main goal must be to improve overall patient satisfaction and loyalty. In today's short-stay inpatient environment, food service has the lowest correlation of any of Gallup's core measures with overall satisfaction (.36). This does not mean that food service should be ignored, but it does mean that other low-scoring items should be considered higher priorities.
By comparison, two other items -- "staff showing concern for the patient" and "staff treating the patient as a person, not a medical condition" -- have correlations of .64 with overall satisfaction. In general, Gallup finds that personal relationship issues have far more impact on overall satisfaction than process issues. Therefore, improving the quality of staff-patient interaction, rather than food service, represents a greater opportunity to improve overall satisfaction.
Key Points
The key to improving patient satisfaction and loyalty is not focusing on the lowest scoring item, but instead focusing on items that are highly related to patient satisfaction and loyalty. Management should recognize those items with high correlations and high satisfaction scores, determine the causes of success on those items, and reinforce and build upon that success. Items with high correlations to overall satisfaction and low scores should be considered targets for quality improvement.
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