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Winning the White House 2008: The Gallup Poll, Public Opinion, and the Presidency

by Frank Newport, Jeffrey M. Jones, Lydia Saad, Alec M. Gallup, and Fred L. Israel

Winning the White House 2008: The Gallup Poll, Public Opinion, and the Presidency

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Checkmark Books
May 2009
ISBN: 978-0-8160-7903-2 (paperback)
List price: $24.95
Also available in hardcover; call 1.800.322.8755

The 2008 presidential election was one of the most important and exciting political campaigns in American history. This groundbreaking election was the first in which a major party nominated a black candidate, the first in which the Republican Party nominated a woman for vice president, and the first to pit two sitting senators against each other. The age difference between Barack Obama and John McCain -- 25 years -- was also the biggest in American history.

Providing a gripping, month-by-month narrative of the groundbreaking 2008 election and culminating with Barack Obama's historic win in November, Winning the White House 2008: The Gallup Poll, Public Opinion, and the Presidency recounts this fascinating presidential campaign. The book features more than one thousand polls taken throughout the campaign by Gallup.

Each Gallup Poll offers valuable and unique information not available anywhere else. Some give a snapshot of the moment, based on the day's or week's events; others delve into the campaign's major issues, such as the Iraq War, the economy, and energy; some trace the impact of the primaries, national conventions, and debates; and still others provide historical perspective by comparing the 2008 race to previous elections in American history.

Featuring expert commentary on the candidates, issues, and public opinion polls as well as photographs, tables, and monthly chronologies, this authoritative new reference is the definitive account of one of the most critical and transformative elections in American history.

About the Authors

  • Frank Newport, Ph.D., has been the Editor-in-Chief of the Gallup Poll since 1991. He reports regularly for USA Today, NPR, CNBC, and other media outlets.
  • Jeffrey M. Jones, Ph.D., is Managing Editor of the Gallup Poll. He has written many public opinion analyses for Gallup.
  • Lydia Saad is Senior Editor of the Gallup Poll. She has written extensively on polling, public opinion, and politics.
  • Alec M. Gallup is Chairman of the Gallup Poll and Vice Chair of the George H. Gallup International Institute.
  • Fred L. Israel, Ph.D., is Professor Emeritus of American History at the City College of New York. For 25 years, he compiled and edited the Gallup Poll into annual reference volumes.