| 2nd Edition, Paperback Dell Books 1996 ISBN: 044050564X |
Synopsis:
A revolutionary business philosophy--simple yet controversial--based on over forty years of research with some of America's most successful companies. The authors reveal how to find out what you do well and that you should do more of it; and how to identify what you don't do well and that you should stop doing it. A groundbreaking, inspiring book for businesses, managers, and individuals on how to achieve the absolute best by focusing on strengths and steering away from weaknesses.
Companies don't apply enough rigor and precision to managing the human side of business. That's about to change.