February 4, 2010
In this era of tweets, Facebook, and buzz tracking, the evidence is clear: Consumers and companies want to hear from each other. But many marketers are missing a golden opportunity to have an engaging and profitable dialogue with their customers.
January 28, 2010
Many companies identify with social causes hoping to make an emotional connection with customers. Drawing on a decade of Gallup research, a marketing expert examines whether affiliating with pro-social causes really does have an impact and delivers business results.
January 21, 2010
Most collaborators, even many of the best, do not realize the role communication plays in creating a powerful partnership. Every time two counterparts talk, their relationship is altered. What goes on beneath the surface is more important than the information exchanged.
