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How to Make the Most of Your Partnerships in Work and in Life
Mixing key insights about human nature, Gallup research, and inspiring stories of partnerships that reached the pinnacle, this book will change the way you think about working with someone else.

Power of 2

Gallup Management Journal

Is Anybody Listening?

February 4, 2010
Is Anybody Listening?
In this era of tweets, Facebook, and buzz tracking, the evidence is clear: Consumers and companies want to hear from each other. But many marketers are missing a golden opportunity to have an engaging and profitable dialogue with their customers.

Does Corporate Social Responsibility Matter?

January 28, 2010
Many companies identify with social causes hoping to make an emotional connection with customers. Drawing on a decade of Gallup research, a marketing expert examines whether affiliating with pro-social causes really does have an impact and delivers business results.

Collaborating Means Communicating

January 21, 2010
Most collaborators, even many of the best, do not realize the role communication plays in creating a powerful partnership. Every time two counterparts talk, their relationship is altered. What goes on beneath the surface is more important than the information exchanged.
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