Gallup Business Journal

Why Customer Engagement Matters So Much Now
Wary consumers will give more money to the businesses they feel emotionally connected to -- while ignoring, or even opposing, those that provide them no value.

Certainty in their abilities helps entrepreneurs start businesses, persist in the face of ambiguity and failure, and remain poised in meeting challenges.

World-class organizations select great managers, build high-performing teams, hire for talent, and create workplace cultures rooted in employee engagement, among other things -- all to deliver a great customer experience.
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