Gallup Business Journal

How Hotels Can Engage Gen X and Millennial Guests
Gallup's latest hospitality study reveals the preferences of the up-and-coming generations of guests -- who, through their sheer numbers, could reshape the industry.

Wary consumers will give more money to the businesses they feel emotionally connected to -- while ignoring, or even opposing, those that provide them no value.

Certainty in their abilities helps entrepreneurs start businesses, persist in the face of ambiguity and failure, and remain poised in meeting challenges.
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