Co-Founder & Chairman, GSD&M │Co-Founder & CEO, The Purpose Institute
Roy Spence is Co-Founder and Chairman of GSD&M, a leading national marketing communications and advertising company. He is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose. Along with Haley Rushing, Roy coauthored The Wall Street Journal bestselling book, It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose.
Under Roy's leadership, GSD&M has helped grow some of the world's most successful brands, including "Don't Mess with Texas," Southwest Airlines, Wal-Mart, DreamWorks, the PGA TOUR, BMW, the U.S. Air Force, L.L.Bean, and the Clinton Global Initiative. Roy has been a trusted adviser to legendary leaders, including Wal-Mart founder Sam Walton and Southwest Airlines founder Herb Kelleher. His counsel has also been sought by U.S. presidents and leaders in the U.S. Department of State.
Roy has received a lifetime achievement award from the Austin Advertising Federation and was named Adman of the Century by Texas Monthly magazine. He was inducted into the McCombs School of Business Hall of Fame in 2012.
Roy's passion is entrepreneurship. He deeply believes that entrepreneurship is the miracle of America. His mantra is "Don't Do Mild" in work or life; follow your dreams, follow your passion, and follow your purpose.
As a Gallup Senior Adviser, Roy advises Gallup teams on global strategy and on the mission and purpose of the most important companies and institutions in the world. He is Gallup's expert on purpose.
Roy is a member of the board of directors of the Lyndon Baines Johnson Foundation. He is a Distinguished Alumnus of the University of Texas. Roy and his wife Mary have three children, Courtney, Ashley, and Shay.