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Gallup Daily Tracking

The Will of the People -- Every Day

Gallup Daily Tracking

Gallup Daily tracking is an unprecedented survey that asks U.S. adults to share their views on the most important issues affecting the United States and the world at large. Backed by our gold-standard methodology, Gallup Daily tracking includes two parallel surveys -- U.S. Political and Economic Daily tracking and the Gallup-Sharecare Well-Being Index. We ask the whole country every night, "How is your life?" and "How is the United States?" and together, the surveys provide a unique view of American public opinion and well-being.

U.S. Political and Economic Daily tracking. This survey takes the pulse of the nation -- tracking trends and attitudes on pressing political and economic issues. U.S. Political and Economic Daily tracking provides an unparalleled source of intelligence in a changing world and our data seek to answer the questions leaders care about most.

Gallup-Sharecare Well-Being Index. This survey provides an in-depth, real-time view of Americans' well-being, giving unmatched insight into the populace at the city, state, and national levels. The Well-Being Index measures residents' perceptions of their lives and daily experiences, capturing the interrelated elements that make up well-being, including sense of purpose, social relationships, financial security, relationship to community and physical health.

Gallup Daily tracking is administered 350 days a year, enabling Gallup to share the results of its research with unbelievable speed. In a matter of days, we can track and analyze data that would take many companies weeks, if not months, to design -- let alone report. No other survey comes close to Gallup Daily tracking in terms of frequency, depth and speed.

Each survey collects daily telephone responses from 500 to 1,000 U.S. adults. Our sample allows us to provide sophisticated analysis at all levels. Findings and insights from Gallup Daily tracking are available through Gallup Analytics, our subscription-based online research platform. Gallup Analytics includes access to advanced, aggregated data, or subscribers can pay to download the raw data -- which include expert tools for analysis and reporting.

Because of its dynamic capabilities, many organizations have used Gallup Daily tracking as a vehicle for conducting their own research on a proprietary basis. By adding questions to the survey, you too can tap into this rich information source to get unparalleled insights into your customers and stakeholders. Gallup Daily can be used to answer a wide range of questions about your audience and is designed to allow you to focus on select groups. Our survey and analytical experts will help you create the right questions, ensuring you get the data you need to develop informed strategies.

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