Gallup has built its reputation on the integrity of our data. We have been setting the gold standard for survey methodology since 1936, when Dr. George Gallup first established a small polling company in New York. Gallup remains dedicated to the pursuit of scientific excellence, and polling continues to be a hallmark of our brand.
Gallup's commitment to objective, independent research is reflected in a set of surveys that track what the whole world is thinking: the Gallup World Poll and Gallup Daily tracking. The Gallup World Poll reaches every corner of the earth to foster greater understanding of the issues that matter most to society, such as personal safety, food and shelter, employment, well-being and tracking of national institutions. This survey is administered face to face or via the telephone in 160 countries and in more than 140 languages. Prestigious organizations, including the World Bank and United Nations, use Gallup World Poll data.
Gallup Daily tracking includes two surveys -- the U.S. Daily and the Gallup-Healthways Well-Being Index. The U.S. Daily gauges Americans' thoughts and opinions on pressing political and economic issues and current events. The Gallup-Healthways Well-Being Index provides an in-depth, real-time view of Americans' well-being, giving unmatched insight into the health of the U.S. population at the community, state and national levels. The surveys are administered 350 days a year, totaling more than 350,000 interviews each year.
Through our surveys, Gallup is able to collect and analyze data at an unprecedented speed while adhering to our rigorous research standards. We are able to access demographics that normally would be difficult, if not impossible, to reach. World Poll respondents represent 99% of the world's population, creating a large, yet diverse, sample that Gallup uses to track and compare data at both broad and granular levels. Tracking a large range of metrics allows us to include custom survey research around the world.
In the U.S., Gallup conducts custom research studies or uses its in-house Gallup Panel to focus on select groups or smaller populations. The Gallup Panel is one of the nation's few research panels that is representative of the entire U.S. population. Currently, the Panel includes 60,000 individuals who complete an average of three surveys per month via telephone, Web or mail. Gallup maintains extensive profiles for each Panel member, which are used for custom research, to gain an in-depth understanding of a particular industry or social issue, or to track changes in members' behaviors and opinions.
Gallup is unsurpassed in frequency, speed and reach. We complete global projects in a fraction of the time -- and with greater results -- than any other company. We offer a unique opportunity for you to create custom surveys to help answer your most pressing questions.
Gallup can handle all facets of survey research, including developing the questions, administering the survey, analyzing the data and reporting findings to leaders and stakeholders. Gallup ensures that you have information you can use to inform your strategic decisions.