Predictive insights for profitable decision-making.
Make the best decisions for business growth.
From forecasting financial and human capital needs to predicting consumer demand and market trends, Gallup combines proprietary data with a unique perspective to help you make profitable decisions.
Gallup captures the opinions of over 98% of the world's population and runs the only daily U.S. tracking poll of its kind -- offering an understanding of the most important issues facing populations, consumers and workforces - and providing leaders with real-time insight into proven predictors of consumer behavior, macroeconomic trends and geostrategic risks.
Our data, paired with a wide range of industry expertise, enables Gallup's advanced analytics team to make radical discoveries and solve your most complex problems.
Gallup optimizes data and advanced analytics for your company in three distinct ways: determining and collecting the most valuable data for your needs, leveraging the latest in data science and industry knowledge to get accurate answers, and teaching leaders to integrate insights into day-to-day decision-making for high-impact, sustainable results.
Proprietary data, accurate analytics and leaders who know how to leverage analytics lead to long-term business growth.
We take complicated problems and translate them into clear, actionable advice.
Transformational discoveries through:
- The right data to drive the right results. With our unrivaled data collection expertise and proprietary global polling infrastructure, we show leaders which data are most informative and valuable for their company -- and how to use them to get the results they need.
- The right analysis to solve critical business problems. By combining our extensive industry and functional expertise with our knowledge of data and analytics, our advanced analytics help companies solve niche business problems and improve operational effectiveness.
- The right culture for business integration. Companies that integrate advanced analytics into their decision-making processes achieve optimum performance. We help businesses deploy change management strategies for lasting results.
Case Study: Increasing Sales Forecast Accuracy With Predictive Analytics
For one public service agency in the U.S., predicting consumer demand for a particular product was increasingly difficult.
Successful Predictive Analytics Demand a Data-Driven Workplace
The data movement is growing exponentially, not only in sheer quantity of data but also in the ways companies use data for strategic decision-making.
Case Study: Optimizing New Product Sales With Predictive Analytics
To predict the best plan for a new product launch, company leaders sought Gallup's help.Download PDF
Case Study: Forecasting Consumer Demand With Predictive Analytics
Inaccuracies in demand forecasts led to multiple cycles of underproduction or overproduction and the inability to meet the demands of strategic clients ...Download PDF
Guide to Customer Centricity: Analytics and Advice for B2B leaders
How to accelerate your growth by listening to and acting on the voice of your customer.
How Millennials Want to Work and Live Abridged Report
Based on more than 25 studies, this report provides an in-depth look at what defines the millennial generation as employees, people and consumers.