William J. McEwen, Ph.D.

William J. McEwen, Ph.D., is a Senior Strategic Consultant and Global Practice Leader with responsibility for architecting Gallup's initiatives in managing brand equity, brand communications, and brand/customer engagement. He consults with many of Gallup's largest international clients in the automotive, retail, telecommunications, and financial services industries. Bill is the author of Married to the Brand (Gallup Press, 2005) and is also coauthor of "Inside the Mind of the Chinese Consumer," which appeared in the March 2006 issue of the Harvard Business Review.

Prior to joining Gallup, Bill held senior research, planning, and account management positions for several multinational advertising agencies, including McCann-Erickson, FCB, Needham, and D'Arcy. He has worked with brand leaders in packaged goods, beverages, commodities, public utilities, grocery retailing, and banking.

Bill also served as Director of Product Development for the California Milk Advisory Board and was a tenured Communication Sciences faculty member at the University of Connecticut. He has a doctorate from Michigan State University, which awarded him its Distinguished Alumni award in 2004. He has published extensively in leading marketing and advertising journals, and has been a frequent speaker at conferences and industry events.

For more information on Bill McEwen or the Gallup Speakers Bureau, contact Sarah Van Allen at 877.242.5587.

Books

• Married to the Brand: Why Consumers Bond With Some Brands for Life

Speaking Topics

• Holding Advertising Accountable in the New Millennium: Increasing the Company's Return on Investment
• Creating Passionate -- and Profitable -- Customer Relationships: The Power of An Emotional Connection
• Building Stronger, Healthier Brands: It Takes Five Ps, Not Four