Behavioral Economics

Older people fare better in wealthier European nations
Older Europeans are generally less happy than those who are younger -- 57% of those aged 75 and older say they experienced happiness "yesterday" versus 66% of younger residents. However, happiness among older people doesn't decline as much in European nations with higher GDPs and longer life expectancies.

Countries with the highest wellbeing tend to be the most peaceful
The countries with the highest wellbeing tend to be the most peaceful and those with the lowest wellbeing are the least likely to be peaceful. The findings are from a new Gallup analysis revealing a strong relationship between Gallup's life evaluation measure and two indicators of country stability.

A New Strategy for Sustainable Growth
Successful organizations are discovering a new strategy for gaining an emotional, financial, and competitive advantage: employee wellbeing. That's because employee wellbeing has a direct and significant impact on the bottom line.
The Wellbeing Explosion and What’s Next

Nobel Prize-winning psychologist Daniel Kahneman says interest in what drives wellbeing is exploding worldwide now that economists have gotten involved. In this segment of Gallup's special series, "Next Steps: Transforming Americans' Health and Wellbeing," Kahneman also describes why the study of emotions may be the future of wellbeing research.

The Next Discipline
At Gallup, we take the discoveries made within the scientific discipline of behavioral economics and apply them to management and business problems. Our solutions address how altering customer and employee behaviors can create real growth and prosperity.

Global surveys support call for more comprehensive approach to measuring quality of life
French President Nicolas Sarkozy is encouraging world leaders to consider ways to assess their society’s wellbeing beyond their gross domestic product (GDP). Gallup’s global surveys underscore the extent to which life quality relates to a range of factors beyond classical economic measures.

Report on 26 American cities measures strength of community attachment
A new Gallup report on community attachment in 26 American cities finds that generally residents of smaller cities tend to be more likely to recommend their city as a place to live than residents of larger cities. Cities with higher community attachment have also enjoyed recent GDP and population growth.

Consumer confidence at highest level since mid-September 2008
Gallup’s Consumer Mood Index has improved by 31 points over the past 10 days, but its Consumer Spending Index has yet to respond significantly, even when compared to a year ago.

Each result is based on a three-day rolling average
Gallup's Economic Confidence Index combines the responses of Gallup's Economic Conditions and Economic Outlook measures. Gallup's Job Creation Index is the net of Gallup's Job Market measure. Daily results are based on telephone interviews with approximately 1,700 national adults; Margin of error is ±3 percentage points.

Pattern holds worldwide, is strongest in Europe and Latin America
People’s wellbeing is higher when they report conditions that promote two different needs: interpersonal security and financial security. This pattern holds up worldwide, but is more pronounced in Europe and the Americas.

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