Brand Engagement

Many talented employees are open to new job opportunities. Companies are doing a poor job of wooing them.

Less than half of U.S. employees strongly agree that they know what makes their company's brand different from that of competitors.

Leaders need to act fast to stop revenue declines from millennial consumers.

Struggles with indifferent B2B and banking customers were major business challenges covered in 2016.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

The relationship between B2C customer engagement and organizational outcomes

A significant part of any company's identity is its culture, which has five significant drivers.

There's a gap between stated company cultures that leaders envision and the culture employees experience.

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.

Millennials are spending more than they were a year ago on leisure activities, creating an opportunity for marketers.

71% of millennials are either not engaged or actively disengaged at work

Marketers faced many challenges in 2015, and Gallup covered some of the most significant ones, such as Volkswagen's emissions scandal.

The holiday season comes with a heightened sense of urgency and even chaos for employees, especially those in retail.

On Cyber Monday, major chains frustrated shoppers when their websites failed to keep up with demand. Disengagement could follow.

Since its emissions scandal, the car maker has taken steps to restore its image. But it has a lot more work to do.

A brand promise is an agreement between a company and its customers. Gallup finds that companies are largely failing to make good on those agreements.

Companies that pay big bucks to advertise during the game tend to overlook the most crucial factor behind their brand's success.

Top articles of the year include how the best companies engage their customers and the talents of great entrepreneurs.

With the rise of online purchasing and outdoor lifestyle centers, the great American pastime of going to the mall could become outdated.