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Branding

William J. McEwen, Ph.D.

Global Practice Leader, Brand Engagement and author of Married to the Brand

William J. McEwen, Ph.D., is responsible for Gallup's initiatives in managing brand equity. He is author of Married to the Brand: Why Consumers Bond With Some Brands for Life and coauthor of the article "Inside the Mind of the Chinese Consumer," which was published by Harvard Business Review in March 2006.More ...

Staff Engagement Begins With Hospital Managers

Managers more engaged than workers

September 6, 2005
Most healthcare organizations already know that in order to improve patient care, they must help their employees to become engaged -- or emotionally committed-- at work. What approach should hospitals take to engage employees? Gallup research shows that one of the best places to start is with hospital managers.More ...
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