Millennials also are more likely than other generations to go online and compare prices.
Millennials are spending more than they were a year ago on leisure activities, creating an opportunity for marketers.
The best business-to-business relationships Gallup has studied feature deep partnerships between B2Bs and their clients.
71% of Millennials Are Either Not Engaged or Actively Disengaged at Work
U.S. small-business owners' optimism about their business situation is mostly unchanged from earlier this year and matches the level of optimism found one year ago.
Sixty-three percent of U.S. workers believe it is likely that they would find a job just as good as the one they have now if they were laid off. This percentage is back up to pre-recession levels after falling to 42% in 2010.
The majority of small-business owners do not feel the presidential candidates are discussing issues of importance to them. Owners are paying close attention to the election, and half feel the outcome of the election will have a major impact on their business.
For B2B companies, striving to become a "customer of choice" for their suppliers is essential to engaging their own customers.