Consumers

The United Kingdom's decision to exit the European Union did not immediately affect confidence in the U.S. economy. Gallup's U.S. Economic Confidence Index was -16 in three-day rolling averages recorded before and after the referendum.

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.

Millennials also are more likely than other generations to go online and compare prices.

Millennials are spending more than they were a year ago on leisure activities, creating an opportunity for marketers.

Sixty-five percent of Americans now prefer saving money to spending it, continuing a trend that started after the 2008 financial crisis. The percentage who say they are spending less tops the percentage saying they are spending more.