Amid the banking industry's well-documented woes, the image of bankers was bound to take a hit. And so it has: The percentage of Americans who give bankers high marks for their honesty and ethics plunged to an all-time low in 2008. Here's how to turn that opinion around.

Setting pricing strategies is never easy, but it's even more challenging in a tough economy. If you aren't sure you're getting the most out of your prices when times are flush, how do you know what to charge when consumers are reluctant to buy at all? To tackle this problem, businesses must first understand the psychology of their customers.

Max Bazerman is the author or editor of 16 books and more than 180 research articles, including a recent paper on why we aren’t as ethical as we think we are. In this interview, he tells why we don’t accurately assess our ethicality and why the nature of decision making can force executives to behave unethically.

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Fears of corporate corruption and its fallout are starting to undermine the confidence of the nation's employees, according to a recent Gallup survey. If employees feel they can't trust the people running their companies, then more than productivity will suffer. Hope still remains, however, among the most engaged employees.