Unable to transform their images with voters, the 2016 presidential candidates will likely focus on vilifying their opponent in an unprecedented race to the bottom that could agitate voters enough to turbo-boost turnout.
As Bernie Sanders finds himself under increased pressure from major Democratic figures to quit the presidential primary, he remains more popular among national Democrats than does Hillary Clinton.
Despite an editorial emphasis on a "divided" Republican Party, the significant majority of rank-and-file Republicans like Donald Trump and say it's likely they will vote for him.
Republicans' views of Ted Cruz are now at a new low, with 39% viewing him favorably and 45% unfavorably. This reflects a steep slide in his image over the last couple of weeks. Donald Trump's image is up to +24 among Republicans.
Despite some contentions to the contrary, evidence shows that at this time in the 1980 campaign year, Ronald Reagan's image was significantly more positive than Trump's image is now.
Hillary Clinton drops to her lowest net favorable rating among Democrats since Gallup began tracking her in July. Both Ted Cruz and Donald Trump return to near their all-time lows among Republicans.