Marketers faced many challenges in 2015, and Gallup covered some of the most significant ones, such as Volkswagen's emissions scandal.
The holiday season comes with a heightened sense of urgency and even chaos for employees, especially those in retail.
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On Cyber Monday, major chains frustrated shoppers when their websites failed to keep up with demand. Disengagement could follow.
35% of U.S. Managers Are Engaged in Their Jobs
It's for this reason that digital retailing must take a sharper look at the online experience.
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With the rise of online purchasing and outdoor lifestyle centers, the great American pastime of going to the mall could become outdated.
Developing a clear brand purpose is a winning long-term strategy for differentiating your brand. Experts tell how to create that purpose -- and how to execute it.
Talk isn't cheap. In fact, when managers have meaningful exchanges with their employees, they don't only show they care. Gallup has found that they also add value to their organization's bottom line.