Spending

Average $63 in daily spending in January is down from $76 in December
Americans' self-reported retail spending dropped by a predictable amount in January compared with December, as consumers pulled back from their elevated spending levels over the holiday season.

Each result is based on a monthly aggregate
Gallup tracks daily the average dollar amount Americans report spending or charging on a daily basis, not counting the purchase of a home, motor vehicle, or normal household bills. Respondents are asked to reflect on the day prior to being surveyed. Monthly results are based on telephone interviews with approximately 15,000 national adults; Margin of error is ±1 percentage point.

Each result is based on a quarterly aggregate
Gallup tracks daily the average dollar amount Americans report spending or charging on a daily basis, not counting the purchase of a home, motor vehicle, or normal household bills. Respondents are asked to reflect on the day prior to being surveyed. Quarterly results are based on telephone interviews with approximately 45,000 national adults; Margin of error is ±1 percentage point.

Average $76 in self-reported daily spending, up from $71 in November
Americans' self-reported daily spending averaged $76 in December, up from $71 in November and the highest monthly average of 2011. However, December's spending level merely matches spending of the past two Decembers: $75 in 2010 and $72 in 2009.

This season, consumer spending initially led 2010, but has now fallen to last year's level
After a strong start to the 2011 holiday shopping season, consumer spending stalled out, averaging $83 per day in the week ending Dec. 25 -- no different than a year ago. However, Gallup's spending measure shows a 4.1% increase during the five-week Christmas spending season compared with 2010.

Americans plan to spend $756 on gifts, up from $686 last year
Gallup's final update on expected holiday spending finds Americans saying they will spend an average of $756 in 2011, up from $686 last year. Americans are also a bit more positive than in prior years when asked directly if they will spend more than, less than, or the same as last Christmas.

Self-reported spending averaged $71 per day in November, compared with $70 in October
Overall self-reported daily U.S. consumer spending in stores, restaurants, gas stations, and online was flat in November, averaging $71 per day compared with $70 in October, but held above levels seen for most of 2011. Spending is up 7.6% from November 2010.

Daily trends show highest spending this holiday week since 2008
Self-reported consumer spending averaged $98 per day for the three-day period ending Nov. 27 -- up from $92 a year ago -- and exceeding the Black Friday spending of each of the past three years despite much weaker consumer perceptions than in 2009 and 2010.
Editor-in-Chief Insights: Implications of Supercommittee Failure

Gallup Editor-in-Chief Frank Newport discusses potential public opinion implications of the supercommittee's failure to reach an agreement.

Average $764 consumers say they'll spend is highest November reading since 2007
Americans currently estimate they will spend an average of $764 on Christmas gifts this year. That is $50 more than what they estimated at this time last year, a 7% increase, and points to a modest rise in holiday retail sales.

Topic Search

Use this search form to find within this topic.