Spending

Consumers' average daily spending over Black Friday weekend was on par with the higher levels Gallup has seen in recent years.

Americans anticipate spending $785 on Christmas gifts this year, consistent with their estimates since 2013. Nearly nine in 10 U.S. adults intend to spend something.

Americans' daily self-reports of spending averaged $91 in September, the highest for the month since 2008. The average was unchanged from August, the first time in seven years monthly spending did not fall at least slightly in September.

The relationship between B2C customer engagement and organizational outcomes

More than six in 10 Americans think it is likely the U.S. economy will become cashless in their lifetime. Still, more say they personally like to have cash on them at all times than say they are comfortable without it.

Fewer Americans say they are making all or most of their purchases with cash, compared with what they say they did five years ago. But few indicate they have given up cash altogether.

Millennials also are more likely than other generations to go online and compare prices.

Millennials are spending more than they were a year ago on leisure activities, creating an opportunity for marketers.

Sixty-five percent of Americans now prefer saving money to spending it, continuing a trend that started after the 2008 financial crisis. The percentage who say they are spending less tops the percentage saying they are spending more.