Spending

Consumers' average daily spending over Black Friday weekend was on par with the higher levels Gallup has seen in recent years.

Americans anticipate spending $785 on Christmas gifts this year, consistent with their estimates since 2013. Nearly nine in 10 U.S. adults intend to spend something.

Americans' daily self-reports of spending averaged $91 in September, the highest for the month since 2008. The average was unchanged from August, the first time in seven years monthly spending did not fall at least slightly in September.

The relationship between B2C customer engagement and organizational outcomes