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Demographics

Higher-Income Americans Turning More Pessimistic

Views of upper- and lower-income groups tend to differ

November 13, 2008

The improving trend in consumers’ economic outlook over the past five weeks hides new and significant differences by income, as lower-income Americans continue to become more optimistic about the future while upper-income Americans have recently become more pessimistic.More ...

Blacks, Postgrads, Young Adults Help Obama Prevail

Women, non-churchgoers also provide strong backing

November 6, 2008

The final pre-election Gallup Poll Daily tracking survey shows that Barack Obama won the 2008 presidential election with practically total support from black Americans, and heavy backing from those with postgraduate educations, young adults, and non-churchgoers.More ...

Blacks Appear Poised for High Turnout

Constitute 11% of both of Gallup's likely voter groups, up from 8% in 2004

October 31, 2008

Blacks constitute a higher percentage of Gallup’s projected likely voter pool than in previous elections, based on increased thought given to the election and greater self-reported likelihood of voting. They are also far more likely to report having been contacted by Obama’s campaign than by McCain’s.More ...

Update: Little Evidence of Surge in Youth Vote

Obama campaign has contacted about one in three 18- to 29-year-olds

October 31, 2008

Gallup continues to find scant evidence to suggest a surge in young voter turnout compared to other age groups or to the 2004 election. Twice as many 18- to 29-year-olds report that the Obama campaign has contacted them in recent weeks (31%) as report that the McCain campaign has done so (16%).More ...

Obama Beating McCain on Voter Outreach

Majority of swing-state voters have heard from Obama’s campaign

October 29, 2008

More U.S. voters say the Obama campaign has contacted them within the last few weeks than say the McCain campaign has done so, 38% vs. 30%.More ...

Confidence in U.S. Banks Is Improving

Survey of affluent Americans suggests banking crisis may be ending

October 28, 2008

The crisis in confidence in U.S. banking, which intensified beginning in mid-September, appears to have reversed course during mid-October as 34% of affluent Americans now say they have “a great deal” or “quite a lot” of confidence in banks, while only 25% currently express little confidence.More ...

McCain Retains Support of Highly Religious White Voters

White weekly church attenders support McCain over Obama by 37-point margin

October 27, 2008

Religious intensity continues to be a powerful predictor of presidential vote choice, with John McCain winning overwhelmingly among non-Hispanic whites who attend church weekly, while Barack Obama dominates among whites who seldom or never attend church.More ...

Obama Winning Over the Jewish Vote

Three-quarters of U.S. Jewish voters now plan to back Obama for president

October 23, 2008

Jewish voters nationwide have grown increasingly comfortable with voting for Barack Obama for president since the Illinois senator secured the Democratic nomination in June. They now favor Obama over John McCain by more than 3 to 1, 74% to 22%.More ...

Young Voters Favor Obama, but How Many Will Vote?

Still lag behind older voters on key turnout indicators

October 22, 2008

As has been well-established, young adults solidly back Barack Obama for president. But 18- to 29-year-olds still lag behind older voters on key indicators of voter turnout, and even Gallup’s expanded likely voter model does not at this point suggest a surge in turnout among younger voters.More ...

Hispanic Voters Divided by Religion

Catholics and those who attend church less often are most supportive of Obama

October 21, 2008

Although Hispanics taken as a group solidly support Barack Obama over John McCain, Protestant Hispanics are significantly less supportive of Obama than are Catholic Hispanics, and Hispanics who attend church weekly are more likely to support McCain than are Hispanics who attend church less often.More ...

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