skip to main content

Activator Theme

Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now.

Some people excel in the art of time management, while others are never able to keep up. Whatever the case, we all could stand to improve in this area, and our odds of doing that are better if we make the most of our innate talents.

Corporate managers routinely subject employees to performance reviews that emphasize people's "areas for improvement," not their talents. The problem with this approach is that by focusing on weaknesses, organizations fail to capitalize on their employees' strengths. It's time to view your people differently.

People strong in the Activator theme can make things happen by turning thoughts into action. They are often impatient.

No single process is more crucial to an organization's success or failure than decision making. Although most developmental approaches focus on the process teams use to make decisions, there is a human variable that influences every aspect of that process: talent.