Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.
Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.
Banks should implement five strategies to deliver seamless channel experiences for customers.
Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.
Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.
Financial leaders need to find digital-ready customers and then increase their adoption of digital channels.
Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.
Only 28% of Malaysian banking customers are fully engaged
Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.
Banks in Thailand are struggling to engage customers -- especially millennials -- amid rapid economic and technological changes.
61% of Thai banking customers are indifferent to their primary bank
The relationship between B2C customer engagement and organizational outcomes
U.S. investors split into two camps in the method they prefer for interacting with the financial services firm that handles their investments. Fifty percent rely on digital options, while 47% say the branch or telephone is most important.
Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.
Customers love credit unions and community banks -- but still end up taking their most significant business to bigger banks.
How Bank Central Asia grew into one of Southeast Asia's largest and most profitable banks after the crisis of 1997.
Marketers faced many challenges in 2015, and Gallup covered some of the most significant ones, such as Volkswagen's emissions scandal.
To engage millennials, financial leaders need first to understand what is -- and isn't -- true about their banking behaviors.
Digital financial services are instrumental in improving women's financial autonomy and economic participation. There are vital steps that women, governments and the private sector can take to boost this financial inclusion.