Strategies for Driving Real Growth
Today, a company's market value depends less on its tangible assets and more on its people, brands, and technology. Research in emotional economics by Gallup and others demonstrates that levels of employee and customer engagement directly correlate to key business outcomes, including long-term shareholder value. As a result, investors and analysts are demanding measurable data about human capital management from organizational leaders.
This program will focus on the variation in the performance of people -- HumanSigma -- and the leadership strategy that measures and reduces this variation. Based on the concepts presented in Follow This Path, by Gallup experts Curt W. Coffman and Gabriel Gonzalez-Molina, this innovative program provides strategies that executives and managers can use to:
- become better and more effective leaders
- energize and emotionally engage their firms' workforces
- create a growing base of emotionally engaged customers
- maximize organizations' bottom-line results
Leaders benefit by:
- examining real-world case studies that show how great organizations drive real growth by focusing on their emotional economies
- exploring effective organizational processes to select, engage, and energize workforces to boost the bottom line
- gaining knowledge and tools to assess their organizations' cultures and customer bases
- implementing effective people strategies and processes that align with their organizations' business goals
- creating personalized action plans to implement their new strategies
- networking with other leaders to share ideas and solutions
Prior to attending, participants complete Gallup's Clifton StrengthsFinder assessment and gain access to a two-hour developmental e-learning course.
- The Clifton StrengthsFinder provides participants with insights into their greatest areas of talent.
- The e-learning course introduces leaders to the basics of strengths theory and strengths-based development concepts.
Each leader's team members are asked to complete a Gallup Q 12employee engagement survey, and a small group of internal customers is asked to complete a Gallup CE 11customer engagement survey. Prior to receiving their employee and customer data, leaders complete two introductory e-learning courses to help them understand their data.
- Introduction to Q 12 introduces leaders to employee engagement concepts and metrics. The Q 12 employee engagement report reveals how the leader's management style influences team member perceptions and employee engagement.
- Introduction to CE 11 introduces leaders to customer engagement concepts and metrics. The CE 11 customer engagement report reveals how the leader's management style influences customer engagement.
Through interactive group discussions, real-world case studies, and their employee and customer measurement data, leaders learn about the power and impact of the emotional economy and how they can successfully manage it. They leave with applicable frameworks, tools, and personalized action plans that will enable them to lead their employees and manage the emotional economies in their organizations more effectively.
Course length: 2.5 days
Tuition: $5,000
The Gallup Path is offered on-site at client organizations or a Gallup University campus. Space is limited. For more information about course content and schedules, contact Gallup University Enrollment and Admissions at 800.720.1640.
