Strengths-Based Selling: 1-Day Program for Sales Associates

The Strengths-Based Selling: 1-Day Program for Sales Associates is designed for organizations that want to jump-start a strengths-based selling approach with their sales forces. The one-day session length is ideal for corporate groups attending in-house training programs, conferences, and conventions.

The program introduces the fundamental concepts of strengths-based selling as presented in the book, Discover Your Sales Strengths (Warner Books, 2003), by Gallup experts Benson Smith and Tony Rutigliano.

At the end of the session, salespeople will be able to answer these questions:

  • What are my top themes of talent? How do they motivate me?

  • What talents and strengths influence my selling style? How do they affect my ability to achieve?

  • How can my talents help me initiate and solidify relationships?

  • How can my talents help me increase my customers' engagement?

Before attending, participants complete the Clifton StrengthsFinder and gain access to an e-learning course.

  • The Clifton StrengthsFinder provides participants with insights into their greatest areas of talent.

  • The e-learning course introduces participants to the basics of strengths theory and strengths-based development concepts.

During the 1-day session, salespeople learn the basic concepts and theories of strengths-based selling. The seminar includes examples of how salespeople can develop strategies and practices based on their own talents. Sessions are led by Gallup University instructors or by Gallup University certified trainers.

To help them continue their journey to greater sales success, participants receive a workbook with additional suggestions and exercises

Course length: 1 day

Group sessions of Strengths-Based Selling: 1-Day Program for Sales Associates are offered at client meeting sites, conferences, or conventions. Gallup University can also arrange a meeting site for your group. For more information about how we can arrange a session for your sales organization, contact Gallup University Enrollment and Admissions at 800-720-1640.

Discover Your Sales Strengths

How the World's Greatest Salespeople Develop Winning CareersDiscover Your Sales Strength Teaches salespeople to focus on their talents, then guides them to transform those assets into superior sales skills -- and successful careers
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